General Manager, Marketing and Sales

Bellworth Developments Sdn Bhd; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Bellworth Developments Sdn Bhd in Kuala Lumpur seeks a senior marketing leader to drive new product development and market strategy for premium property projects. You will liaise with consultants and architects to shape future launches and lead pricing, branding and advertising initiatives.

You will conduct comprehensive competitor studies, market research, feasibility analyses, and campaigns with agencies.

Qualifications

• Candidate must possess at least a Degree in Marketing/Business Studies/Real Estate Management/Property Management or equivalent.
• At least 10-15 year(s) of working experience in property industry with minimum 5-10 years managerial experience is required for this position.
• Hands on experience in marketing & sales of residential & rental of commercial properties.
• Good PR and communication skill.
• Proven track record in property industry especially high-end developments.

Responsibilities

• Participate in new product development; e.g. liaise with consultants and architects on the designs of the future products to be launched.
• Conduct comprehensive competitors study for all projects before official launch and give briefing and presentation on the finding to the management.
• Conduct market research and compiling database on property sector, demographic, economic & other related property news.
• Conduct feasibility studies and competitor’s analysis prior to sales launch.
• Formulation and conducting pricing strategies.
• Planning & implementation of marketing strategy, program and activities prior to official launch.
• Planning and execution of advertising & promotional campaign with Advertising Agency.
• Liaise with panel bankers on the end-financing packages.
• Liaise with panel lawyers on the preparation of SPA, DMC and other related documentation.
• In-depth knowledge in dealing with Ministry of Housing and the application of Developer License and Advertising Permit.
• Spearhead all the corporate branding exercise with PR company.
• Proposed budget for branding exercise and roll up programme with PR Company for the whole year plan.
• Spearhead the newsletter development and to distribute to all purchasers.
• Plan on the marketing budgets and propose to management.
• Perform any duties assigned by superiors from time to time.

Education

Degree in Marketing/Business Studies/Real Estate Management/Property Management or equivalent

Job description

Participate in new product development; e.g. liaise with consultants and architects on the designs of the future products to be launched.

Conduct comprehensive competitors study for all projects before official launch and give briefing and presentation on the finding to the management.

Conduct market research and compiling database on property sector, demographic, economic & other related property news.

Conduct feasibility studies and competitor’s analysis prior to sales launch.

Formulation and conducting pricing strategies.

Planning & implementation of marketing strategy, program and activities prior to official launch.

Planning and execution of advertising & promotional campaign with Advertising Agency.

Liaise with panel bankers on the end-financing packages.

Liaise with panel lawyers on the preparation of SPA, DMC and other related documentation.

In-depth knowledge in dealing with Ministry of Housing and the application of Developer License and Advertising Permit.

Spearhead all the corporate branding exercise with PR company.

Proposed budget for branding exercise and roll up programme with PR Company for the whole year plan.

Spearhead the newsletter development and to distribute to all purchasers.

Plan on the marketing budgets and propose to management.

Perform any duties assigned by superiors from time to time.

REQUIREMENTS:

Candidate must possess at least a Degree in Marketing/Business Studies/Real Estate Management/Property Management or equivalent.

At least 10-15 year(s) of working experience in property industry with minimum 5-10 years managerial experience is required for this position.

Hands on experience in marketing & sales of residential & rental of commercial properties.

Good PR and communication skill.

Proven track record in property industry especially high-end developments.

Possess excellent leadership quality.