MARKETING MANAGER

RT Pastry Holdings Berhad

Kajang , Bandar Baru Bangi, Serdang

On-site

MYR 90,000 - 150,000

Full time

12 days ago

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Benefits offered by this job

Bereavement

Marriage

Exam Leave Medical Claim

Medical Check Benefits Dental & Oral/C

Job summary

RT Pastry Holdings Berhad in Malaysia is seeking a Marketing Manager to lead integrated marketing strategies that strengthen brand awareness, engage customers, and drive sales growth across ATL, BTL, digital, CRM, retail, and PR.

You will own annual plans, manage budgets, coordinate campaigns, and oversee brand identity while working cross-functionally with Sales, R&D, and Operations to deliver impactful launches and a consistent brand experience.

Qualifications

Minimum 5 years of relevant marketing experience in retail, F&B, FMCG or consumer brands.
Strong experience in ATL/BTL, digital marketing, PR, campaign planning and paid advertising.
Excellent analytical, project management and stakeholder skills.

Responsibilities

Develop annual and monthly marketing plans aligned with sales targets.
Lead end-to-end campaigns across channels including digital, CRM, retail and PR.
Coordinate cross-functionally with Operations, Sales and R&D to ensure successful campaigns.
Monitor performance, analyze results and optimize future activities.

Skills

Marketing strategy

Brand management

Campaign planning

Digital marketing

Budget management

Education

Bachelor’s Degree in Marketing/Business/Communications

Tools

Google Ads

Meta Ads

CRM

Job description

The Marketing Manager is responsible for developing and executing integrated marketing strategies and campaigns to strengthen brand awareness, drive customer engagement, support sales growth, and achieve overall business objectives.

Key Responsibilities

Develop annual and monthly marketing plans aligned with company sales targets and business priorities.
Plan integrated ATL, BTL, digital, CRM, retail, PR, and promotional activities across product launches, seasonal campaigns, festive promotions, brand building initiatives, and tactical sales campaigns.
Identify market opportunities, consumer trends, and competitor activities to support business growth.
Translate business objectives into clear marketing strategies, plans, and measurable deliverables.

2. Budget Management

Plan, allocate, monitor, and control the annual marketing budget in line with business priorities.
Optimise budget allocation across all marketing activities.
Track actual spending against budget and ensure campaigns are delivered within approved costs.

3. Campaign Management

Lead end-to-end planning and execution of ATL, BTL, digital, retail, CRM, PR, partnership, and promotional campaigns.
Develop campaign concepts, mechanics, key messages, promotional strategies, media plans, and communication materials.
Coordinate cross-functionally with Operations, Sales, R&D, Procurement, and other departments to ensure effective campaign execution.
Monitor campaign performance, conduct post-campaign analysis, and recommend actions for continuous improvement.

4. Brand Management

Maintain consistent brand positioning, identity, and visual standards across all customer touchpoints.
Ensure compliance with Corporate Identity (CI) guidelines across all brand and marketing applications.
Oversee the development and execution of marketing collaterals, POSM, advertisements, and digital content to ensure brand consistency and CI compliance.
Identify opportunities to strengthen brand positioning and enhance customer experience.
Support branding, store concept, packaging, and Corporate Identity development projects as needed.

5. New Product Development & Launch

Work closely with R&D and relevant departments on product positioning, USP, pricing communication, packaging, and launch strategies.
Conduct market and competitor research to identify new product opportunities.
Develop and execute product launch plans with appropriate ATL, BTL, digital, and in-store marketing support.
Monitor new product performance and recommend improvements where necessary.
Manage social media platforms, content planning, and paid digital advertising, including Meta Ads, Google Ads, and other relevant channels.
Manage audience targeting, campaign setup, media spending, optimisation, and performance tracking.
Develop content direction aligned with brand and commercial objectives.
Monitor digital performance including reach, impressions, engagement, traffic, conversion, ROI, ROAS, and advertising efficiency.

7. Public Relations & Communications

Develop and execute PR and communications plans to strengthen brand visibility, credibility, and reputation.
Manage media relations, press releases, media enquiries, interviews, launches, and publicity opportunities.
Plan and manage relationships with media, KOLs, KOCs, influencers, and relevant industry partners, including collaborations, seeding, and campaign activations to drive brand exposure and engagement.
Monitor media coverage and support crisis communication and reputation management when required.
Develop initiatives to drive customer acquisition, retention, repeat purchases, and loyalty.
Plan membership campaigns, rewards, CRM communications, and customer engagement activities.
Analyse customer behaviour and purchasing trends to identify targeted marketing opportunities.

9. Partnerships & Collaborations

Identify and develop brand collaborations, corporate partnerships, sponsorships, events, and cross-promotional opportunities.
Build mutually beneficial partnerships that strengthen brand exposure, customer engagement, and sales.
Monitor sales performance by campaign, product, store, channel, and marketing activity.
Analyse marketing and sales data to measure effectiveness and identify growth opportunities or performance gaps.
Prepare regular marketing reports, campaign reviews, and management presentations.
Recommend tactical actions to improve sales and marketing performance.
Manage external agencies and vendors, including briefing, cost negotiation, media coordination, timeline management, and quality control of deliverables.

12. Team Management

Lead, guide, and develop the marketing team.
Set clear responsibilities, priorities, timelines, and KPIs for team members.
Drive effective collaboration within Marketing and across relevant departments.
Review team performance and provide coaching and development where required.

Key Performance Indicators

Marketing campaign sales achievement and sales contribution.
Campaign ROI and ROAS.
Conversion rate, customer acquisition cost, cost per result, reach, impressions, engagement, traffic, and other relevant campaign performance metrics.
ATL, BTL, digital, CRM, PR, and in-store marketing effectiveness.
Digital advertising and media spend efficiency.
Social media reach, engagement, follower growth, and traffic.
PR coverage, media exposure, share of voice, earned media value, and KOL/KOC campaign performance where applicable.
Customer acquisition, retention, repeat purchase, and loyalty performance.
New product launch performance and sales achievement.
Brand awareness and customer engagement.
Marketing spend versus approved budget.
Campaign execution accuracy and timeliness.
Partnership and collaboration performance.
Team performance and development.

Requirements

Bachelor’s Degree in Marketing, Business, Communications, or a related field.
Minimum 5 years of relevant marketing experience, preferably within retail, F&B, FMCG, lifestyle, or consumer brands.
Strong experience in ATL, BTL, digital marketing, PR, campaign planning, brand management, social media, KOL/KOC engagement, and paid advertising.
Strong understanding of marketing performance metrics including ROI, ROAS, conversion, customer acquisition, media performance, and PR effectiveness.
Strong analytical, project management, stakeholder management, communication, and presentation skills.
Commercially minded, creative, organised, results-oriented, and able to manage multiple priorities in a fast-paced environment.

Unlock job insights

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RT Pastry has been established since year 2003, a fusion Japanese and Taiwanese concept bakery expert. RT Pastry has now expanded to 16 outlets at neighbourhood and continuous expansion towards company listing roadmap in near future. It’s a sense of pride that we are building a pastry brand of people love and making the most of ourselves as a company and as individuals.

We are truly committed to deliver healthy and real taste products that are made with care, in line with our tagline “Pride in every bite”.

We believe that RT Pastry is an extraordinary place to work with an exciting and commitment of excellence environment. Are you looking forward to join a work-life balance company?

We are truly committed to deliver healthy and real taste products that are made with care, in line with our tagline “Pride in every bite”.

We believe that RT Pastry is an extraordinary place to work with an exciting and commitment of excellence environment. Are you looking forward to join a work-life balance company?

Perks and benefits