Marketing Executive (Automotive)

KOPERASI KAKITANGAN PETRONAS BHD; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

KOPERASI KAKITANGAN PETRONAS BHD seeks a results-driven Marketing Executive with automotive industry background to fuel PETRONAS Marketplace growth. The role emphasizes business development, strategic partnerships, and merchant acquisition within the automotive sector.

You will collaborate with Marketing, E-Commerce, Digital, Operations, Legal, and Finance to onboard partners, list automotive products, and drive marketplace performance across Malaysia.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Automotive Management, Commerce or related discipline.
• Minimum 2–5 years of relevant working experience, preferably in automotive.
• Experience in Business Development, Marketing, Sales, Key Account Management, Dealer Development or Partnerships.

Responsibilities

• Identify, prospect, engage, and onboard new automotive merchants, suppliers, manufacturers, and service providers to the PETRONAS Marketplace.
• Establish and maintain relationships with automotive manufacturers, workshops, dealerships, spare parts distributors, and related businesses.
• Lead commercial discussions and negotiate partnership terms with prospective partners.
• Prepare and deliver professional business presentations, proposals, and pitches to prospective partners.
• Collaborate with Marketing, E-Commerce, Digital, Operations, Legal, and Finance teams to execute initiatives.
• Monitor market trends, competitor activities, and customer demands to identify opportunities.
• Represent the company at exhibitions, roadshows, and networking events.
• Travel across Malaysia for merchant acquisition, meetings, and events.

Skills

Business development

Marketing

Sales

Key account management

Partnership management

Negotiation

Presentation skills

Proposal development

Networking

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Automotive Management

Bachelor's degree in Commerce

Tools

MS Office

PowerPoint

Excel

Word

Job description

We are seeking a results-driven and commercially focused Marketing Executive with an automotive industry background to support the expansion of the PETRONAS Marketplace ecosystem.

The role is primarily focused on business development, strategic partnerships, merchant acquisition, and marketplace growth within the automotive sector. The successful candidate will identify new business opportunities, establish strategic relationships, onboard automotive merchants and partners, and contribute to the growth of automotive products and services on the PETRONAS Marketplace.

The position will work closely with internal stakeholders and external partners to support PETRONAS Lubricants Marketing Malaysia (PLMM)'s digital commerce and business growth strategy.

Key Responsibilities

Business Development & Partnership Management

Identify, prospect, engage, and onboard new automotive merchants, suppliers, manufacturers, and service providers to the PETRONAS Marketplace.

Establish and maintain strong relationships with automotive manufacturers, workshops, dealerships, spare parts suppliers, tyre retailers, accessories brands, detailing centres, fleet operators, and other relevant automotive businesses.

Identify and develop new commercial opportunities and strategic partnerships to expand PLMM's business ecosystem.

Lead commercial discussions and negotiate partnership terms with prospective partners.

Coordinate and manage the end-to-end partner onboarding process.

Marketplace & Product Development

Identify, source, and recommend relevant automotive products and services for the PETRONAS Marketplace.

Explore new product categories and commercial opportunities that complement PETRONAS lubricants and automotive offerings.

Collaborate with internal stakeholders to ensure the successful onboarding, activation, and listing of products and services.

Monitor automotive market trends, competitor activities, and customer demands to identify new business and growth opportunities.

Marketing & Commercial Activities

Prepare and deliver professional business presentations, commercial proposals, and business pitches to prospective partners.

Support the execution of marketing campaigns, product launches, merchant activation programmes, and promotional initiatives.

Represent the company at exhibitions, roadshows, networking events, and relevant automotive industry activities.

Collaborate with Marketing, E-Commerce, Digital, Operations, Legal, and Finance teams to execute partnership and commercial initiatives effectively.

Relationship Management

Build and maintain long-term relationships with strategic partners and merchants.

Act as the primary point of contact for assigned partners and ensure a high level of engagement and satisfaction.

Monitor partner performance and identify opportunities to increase business growth, engagement, and retention.

Proactively address partner requirements and coordinate with relevant internal stakeholders to ensure timely resolution.

Reporting & Administration

Prepare business development reports, partnership updates, sales pipeline reports, and management presentation materials.

Monitor and track merchant acquisition, marketplace performance, and partnership KPIs.

Track progress against business development, commercial, and revenue targets.

Ensure all required documentation, agreements, and partner onboarding activities comply with company policies and procedures.

Qualifications

Bachelor's Degree in Marketing, Business Administration, Automotive Management, Commerce, or a related discipline.

Experience

Minimum 2–5 years of relevant working experience, preferably within the automotive industry.

Experience in Business Development, Marketing, Sales, Key Account Management, Dealer Development, or Partnership Management.

Experience working with automotive workshops, dealerships, spare parts distributors, accessories suppliers, tyre companies, fleet operators, or other automotive-related businesses is highly preferred.

Experience in e-commerce, marketplace development, digital business, or digital commerce will be an added advantage.

Strong business development, networking, and relationship management skills.

Excellent communication, interpersonal, presentation, and proposal development skills.

Confident in conducting business pitches and delivering commercial presentations.

Strong negotiation, influencing, and stakeholder management skills.

Strong commercial acumen with the ability to identify and convert business opportunities.

Proactive, self-motivated, and results-oriented with a strong sense of ownership.

Good analytical, problem-solving, and decision-making skills.

Proficient in Microsoft Office, particularly PowerPoint, Excel, and Word.

Strong interest and passion for the automotive industry, digital commerce, and marketplace development.

Additional Requirements

Possess a valid Malaysian driving licence and own transportation.

Willing to travel frequently throughout Malaysia for customer visits, merchant acquisition, business meetings, exhibitions, roadshows, and networking activities.

Able to work independently and manage multiple business development projects and priorities.

Comfortable working in a dynamic, fast-paced, and commercially driven environment.

Key Performance Indicators (KPIs)

The successful candidate will be measured against key business and commercial outcomes, including:

Number of new merchants and strategic partners successfully onboarded.

Number of new automotive products / SKUs successfully listed.

Growth in PETRONAS Marketplace GMV and revenue.

Number and quality of strategic partnerships secured.

Merchant retention and engagement rate.

Contribution to marketing campaigns and marketplace initiatives.

Achievement of annual business development and revenue targets.