MANAGER, MARKETING

CARSOME Sdn Bhd; Petaling Jaya; On-site; MYR 112,000 - 145,000; Full time

Job summary

CARSOME Sdn Bhd in Petaling Jaya is seeking a highly motivated Marketing Manager to translate market insights into effective campaigns and drive business growth. You will analyze funnels, plan multi-channel strategies, and collaborate with product, commercial, and service teams to align branding and messaging.

The ideal candidate has a marketing degree, proven leadership in marketing strategy, strong analytics, and hands-on experience with marketing automation and analytics tools.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience as Marketing Manager or similar role with successful campaigns.
• Strong analytical skills to analyse data, funnels, and opportunities.
• Excellent planning and project management to run multiple initiatives.
• Deep understanding of market research methods and analysis.
• Creativity to develop innovative campaigns and messaging.
• Strong communication and collaboration across teams and partners.
• Proficiency in marketing automation and analytics tools.

Responsibilities

• Analyse sales funnels and customer behaviour to identify commercial opportunities.
• Develop and execute marketing strategies and plans to maximise ROI.
• Collaborate with the commercial team to translate strategies into sales growth.
• Conduct market research to understand trends, needs, and competition.
• Translate insights into actionable campaigns that drive engagement and conversions.
• Plan, execute, and measure multi-channel campaigns (digital, social, CRM, traditional).
• Coordinate with product, commercial, and customer service teams for cohesive branding.
• Manage the marketing budget and monitor campaign performance.

Skills

Analytical skills

Campaign planning

Marketing strategy development

Cross-functional collaboration

Communication skills

Project management

Marketing automation proficiency

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Tools

Marketing automation tools

Analytics tools

Job description

Looking for a highly motivated and strategic Marketing Manager to join our dynamic team. The ideal candidate will possess a strong ability to analyse sales funnels and identify commercial opportunities, translating them into effective marketing strategies and plans. This role requires an individual with excellent planning skills, a deep understanding of the market, and the ability to craft and implement campaigns that resonate with our target audience and drive business growth.

Your Day-to-Day (Job Description)

Analyse sales funnels and customer behaviour to identify commercial opportunities and areas for improvement.

Develop and execute marketing strategies and plans that align with business objectives and maximise ROI.

Work closely with the commercial team to ensure that marketing strategies are effectively translated into sales growth.

Conduct market research to understand market trends, customer needs, and the competitive landscape.

Translate market insights into actionable marketing campaigns that drive engagement and conversions.

Plan, execute, and measure the success of multi-channel marketing campaigns, including digital, social media, crm and traditional marketing methods.

Collaborate with internal teams (such as product development, commercial, and customer service) to ensure cohesive branding and messaging across all platforms.

Manage the marketing budget, ensuring that resources are allocated effectively to achieve business goals.

Monitor and report on the performance of marketing campaigns, adjusting strategies as necessary to optimise results.

Your Know-How (Job Requirements)

Bachelor's degree in Marketing, Business Administration, or a related field.

Proven experience as a Marketing Manager or similar role, with a strong track record of developing successful marketing strategies and campaigns.

Strong analytical skills, with the ability to analyse data, understand sales funnels, and identify commercial opportunities.

Excellent planning and project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.

Deep understanding of market research methods and analysis.

Creativity and the ability to develop innovative and effective marketing campaigns.

Excellent communication and interpersonal skills, with the ability to work effectively across teams and with external partners.

Proficiency in marketing automation and analytics tools.

Location KYM, Petaling Jaya, Selangor, Malaysia

Employee Type PERMANENT - FULL TIME

Salary Range MYR 10,000 - 13,000 (Monthly)

About Us

CARSOME is Southeast Asia’s largest integrated car e-commerce platform. With presence across Malaysia, Indonesia, Thailand and Singapore, we aim to digitalize the region’s used car industry by reshaping and elevating the car buying and selling experience.

CARSOME provides end-to-end solutions to consumers and used car dealers, from car inspection to ownership transfer to financing, promising a service that is trusted, convenient and efficient.

Vision

To create the most trusted vehicle ownership ecosystem powered by technology & data.

Mission

To provide our customers with peace of mind through the entire lifecycle of their pre-owned vehicle ownership experience.