SENIOR MARKETING EXECUTIVE

BAIC Malaysia; Malaysia; On-site; MYR 60,000 - 96,000; Full time

Job summary

A leading automotive company in Malaysia seeks a Marketing Senior Executive to plan and execute strategies that boost showroom traffic, generate leads, and enhance brand presence. The ideal candidate has 3–5 years of experience in automotive marketing, strong digital marketing skills, and the ability to work weekends during events. Responsibilities include managing campaigns, preparing marketing materials, and aligning activities with sales targets. Interested candidates should email their resumes to [e-mail].

Qualifications

• Minimum 3–5 years of experience in automotive marketing.
• Strong understanding of automotive sales process and showroom operations.
• Experience managing digital marketing channels.
• Able to work on weekends and public holidays during events.
• Proficient in MS Office; knowledge of CRM or dealer management systems is an advantage.

Responsibilities

• Plan and execute marketing campaigns for vehicle sales.
• Manage digital marketing channels including social media.
• Generate and manage customer leads for sales advisors.
• Coordinate showroom events and promotional activities.
• Prepare marketing materials such as banners and flyers.
• Monitor marketing performance metrics.
• Ensure compliance with brand guidelines.
• Manage the marketing budget and cost control.

Skills

Automotive marketing

Digital marketing

Lead management systems

Social media advertising

Communication in Bahasa Malaysia

Communication in English

Coordination skills

Negotiation skills

Problem-solving skills

Education

Diploma or Bachelor’s Degree in Marketing or Business

Tools

MS Office

CRM or dealer management systems

Job description

Innovative Approaches to Career Growth and Success

Job Summary

The Marketing Senior Executive (Automotive) is responsible for planning and executing marketing strategies to increase showroom traffic, generate sales leads, and strengthen brand presence for automotive products and services. This role works closely with the sales and aftersales teams to support vehicle sales, promotions, and customer engagement activities.

Key Responsibilities

• Plan and execute marketing campaigns to support vehicle sales, promotions, and new model launches.
• Manage digital marketing channels including social media, website updates, online advertisements, and lead platforms.
• Generate and manage customer leads and ensure proper distribution to sales advisors.
• Coordinate showroom events, roadshows, test drive events, and promotional activities.
• Prepare marketing materials such as flyers, banners, brochures, videos, and social media content.
• Work closely with sales, service, and parts departments to align marketing activities with business targets.
• Monitor marketing performance including lead conversion rate, showroom walk-ins, and campaign ROI.
• Liaise with vendors, media agencies, printers, and event organizers for marketing execution.
• Ensure brand guideline compliance in all marketing and showroom visual displays.
• Conduct market and competitor analysis on vehicle pricing, promotions, and market trends.
• Manage marketing budget, quotations, and cost control.
• Support customer engagement programs such as loyalty programs, service promotions, and festive campaigns.
• Prepare marketing reports and presentations for management review.
• Guide junior marketing staff or promoters when required.
• Perform other duties as assigned by management.

Requirements

• Diploma or Bachelor’s Degree in Marketing, Business, or related fields.
• Minimum 3–5 years of experience in automotive marketing.
• Strong understanding of automotive sales process and showroom operations is an advantage.
• Experience in digital marketing, lead management systems, and social media advertising.
• Good communication skills in Bahasa Malaysia and English.
• Able to work on weekends and public holidays during events or promotions.
• Strong coordination, negotiation, and problem-solving skills.
• Proficient in MS Office; knowledge of CRM or dealer management systems is an advantage.

Key Performance Indicators (KPI)

• Number and quality of sales leads generated
• Showroom traffic and test drive bookings
• Campaign effectiveness and sales contribution
• Brand visibility and digital engagement
• Budget control and cost efficiency

Email resume to [e-mail].

Vehicle specifications may vary by market.
Contact your local dealer for more information.