Assistant Manager - Retail Marketing

Cycle & Carriage Malaysia Holdings Sdn Bhd; Petaling Jaya; On-site; MYR 90,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental coverage

Life insurance

EPF contribution

Job summary

Cycle & Carriage Malaysia Holdings Sdn Bhd is seeking an Assistant Manager, Retail Marketing to drive planning, execution, and optimization of retail campaigns across multiple automotive brands. You will manage end-to-end campaign delivery, coordinate cross-functional teams, monitor performance against KPIs, and support the Marketing Manager in strategic initiatives and budget control.

This role requires strong project management, stakeholder engagement, and willingness to travel weekends as

Qualifications

• Bachelor's Degree in Marketing, Business, Mass Communication, or a related field.
• Minimum 4–6 years of experience in retail marketing, brand marketing, event management, or campaign execution.
• Proven experience managing multiple marketing projects simultaneously.
• Strong project management and stakeholder management skills.

Responsibilities

• Plan, manage, and execute integrated marketing campaigns, promotional activities and launches across multiple brands.
• Develop campaign timelines, marketing plans, and execution strategies to achieve business objectives.
• Lead the planning and execution of showroom events, roadshows, experiential marketing activities, and partnership activations.
• Manage end‑to‑end project delivery, including budgeting, timelines, logistics, risk management, and post‑event evaluation.
• Ensure all campaigns and events are delivered according to brand guidelines and quality standards.
• Collaborate closely with Sales, Aftersales, Finance, Operations, Digital Marketing, PR, and other internal stakeholders to ensure successful campaign delivery.
• Coordinate with brand principals and business stakeholders on campaign requirements, approvals, and reporting where applicable.
• Monitor campaign effectiveness and marketing performance against agreed KPIs.
• Analyze campaign results and prepare post‑campaign reports with insights and recommendations.
• Track marketing budgets, campaign expenditure, and ROI.
• Review and improve marketing processes and workflows to enhance operational efficiency.
• Ensure marketing assets, promotional materials, and premiums are managed effectively.
• Support the Marketing Manager in annual planning, budgeting, and strategic marketing initiatives.

Skills

Campaign planning

Retail marketing

Event management

Stakeholder management

Analytics & reporting

Communication

Education

Bachelor's degree in Marketing/Business/Mass Communications

Tools

Budgeting tools

Reporting dashboards

Job description

We are looking for a proactive and results-driven Assistant Manager, Retail Marketing to support the planning, execution, and optimization of retail marketing campaigns, events, and brand initiatives across multiple automotive brands. This role is responsible for managing end-to-end campaign execution, coordinating cross‑functional stakeholders, and ensuring marketing initiatives are delivered on time, within budget, and aligned with business objectives. The successful candidate will also provide guidance to junior team members and support the Marketing Manager in driving departmental priorities.

Key Responsibilities

Campaign & Retail Marketing

Plan, manage, and execute integrated marketing campaigns, promotional activities and launches across multiple brands.

Develop campaign timelines, marketing plans, and execution strategies to achieve business objectives.

Event & Project Management

Lead the planning and execution of showroom events, roadshows, experiential marketing activities, and partnership activations.

Manage end‑to‑end project delivery, including budgeting, timelines, logistics, risk management, and post‑event evaluation.

Ensure all campaigns and events are delivered according to brand guidelines and quality standards.

Agencies, event organizers, media partners, suppliers, and external vendors Collaborate closely with Sales, Aftersales, Finance, Operations, Digital Marketing, PR, and other internal stakeholders to ensure successful campaign delivery.

Manage relationships with creative.

Coordinate with brand principals and business stakeholders on campaign requirements, approvals, and reporting where applicable.

Performance Monitoring & Reporting

Monitor campaign effectiveness and marketing performance against agreed KPIs.

Analyze campaign results and prepare post‑campaign reports with insights and recommendations.

Track marketing budgets, campaign expenditure, and ROI.

Operational Excellence

Review and improve marketing processes and workflows to enhance operational efficiency.

Ensure marketing assets, promotional materials, and premiums are managed effectively.

Support the Marketing Manager in annual planning, budgeting, and strategic marketing initiatives.

Requirements

Bachelor's Degree in Marketing, Business, Mass Communication, or a related field.

Minimum 4–6 years of experience in retail marketing, brand marketing, event management, or campaign execution.

Proven experience managing multiple marketing projects simultaneously.

Strong project management and stakeholder management skills.

Experience managing agencies, event organizers, and external vendors.

Strong analytical, presentation, and reporting skills.

Excellent communication and interpersonal skills.

A valid Malaysian driving license and willingness to travel and work on weekends when required.

Founded in 1899 in Kuala Lumpur, we are now a leading regional automotive group in Southeast Asia that distributes, retails and provides aftersales services for passenger cars as well as commercial vehicles in Singapore, Malaysia and Myanmar through the strong regional automotive presence of Direct Motors Interests (DMI).

Cycle & Carriage Malaysia is member of the Jardine Cycle & Carriage Group, who are a member of Jardine Matheson Group, a diversified Asian‑based business group comprising of a broad portfolio of marketing‑leading businesses including motor vehicles, property investment and development, food retailing, home furnishings, engineering, construction, to name a few.

• Medical Dental Higher EPF contribution, In.-Term Life & Hospitali