Assistant Campaign Manager

Fuku; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Fuku is seeking an Assistant Campaign Manager in Malaysia to own the end-to-end lifecycle of digital promotions for overseas markets. You will lead planning, execution, testing, and post-campaign analysis while coordinating with Mandarin-speaking regional leadership and cross-functional teams.

The role focuses on acquisition, activation, and retention through integrated strategies across Apps, Web, CRM, and Social, with emphasis on preventing fraud and ensuring compliant promo launches.

Qualifications

• 5+ years in user growth, campaign management, or digital marketing.
• End-to-end ownership from planning through post-campaign analysis.
• English and Mandarin proficiency required; Bahasa Malaysia is a plus.
• Ability to design promotional mechanics and risk frameworks.

Responsibilities

• End-to-End Campaign Management: Lead the full lifecycle of digital campaigns for priority overseas markets, from planning and QA to launch and post-campaign review.
• Full-Funnel Strategy: Design multi-channel campaigns across App, Web, CRM, and Social to drive acquisition, activation, and funded-account conversion.
• Cross-Functional Coordination: Work with Product, Compliance, Tech, and Regional teams to ensure timely and compliant promotions.
• Promotion Mechanics & Budgeting: Implement tailored promotional mechanics including bonuses, credits, cashback, and referrals.
• Performance Tracking & KPIs: Monitor KPIs like First-Time Deposits and Notional Volume to inform optimisation.
• Audience Segmentation & Optimisation: Analyze user behavior to segment audiences and test messaging for better ROI.
• Fraud Prevention: Enforce anti-gaming measures to detect bonus abuse and coordinate mitigation with Compliance and Tech.
• Risk Monitoring: Maintain risk frameworks to ensure promotions reach eligible users.

Skills

Campaign management

Cross-functional collaboration

Data analysis

Stakeholder management

Excel & MS Office

Tools

Microsoft Excel

Microsoft Office

Job description

About the Role

Join our Promotions team as an Assistant Campaign Manager to own the end-to-end lifecycle of marketing promotions — from initial planning and execution to tracking, optimisation, and post-campaign analysis. You will be responsible for leading digital campaigns for priority overseas markets, designing integrated strategies that span acquisition, activation, and retention to drive growth for our trading products. This role requires a strategic marketer who can manage opt-in application flows, partner closely with cross-functional teams including Mandarin-speaking regional management, and ensure every promotion launches smoothly and delivers measurable impact.

Key Responsibilities

• End-to-End Campaign Management: Lead the full lifecycle of digital campaigns for priority overseas markets, including cold-start and conversion-focused initiatives, from planning and QA through to launch, optimisation, and post-campaign review
• Full-Funnel Strategy: Design integrated, multi-channel campaign strategies across App, Web, CRM, and Social that drive acquisition, activation, and funded-account conversion
• Cross-Functional Coordination: Partner with Product, Compliance, Tech, and Regional teams to ensure all promotional rollouts are timely, compliant, and aligned with regional regulatory requirements
• Promotion Mechanics & Budgeting: Own the implementation of tailored promotional mechanics and incentive structures including bonuses, credits, cashback, and referral programmes
• Performance Tracking & KPIs: Track and report campaign performance against core KPIs including First-Time Deposits, Funded Accounts, and Notional Volume, using data to inform ongoing optimisation
• Audience Segmentation & Optimisation: Analyse user behaviour and trading patterns to segment audiences, tailor messaging, and apply A/B testing to improve campaign ROI
• Fraud Prevention: Design and enforce anti-gaming and fraud prevention measures to detect bonus abuse or wash trading, coordinating rapid mitigation with Compliance and Tech teams
• Risk Monitoring: Establish and maintain risk monitoring frameworks to ensure promotional benefits are accessed only by legitimate, eligible users

What We’re Looking For

• 5+ years of experience in user growth, campaign management, or digital marketing, with end-to-end ownership from planning through to post-campaign analysis
• Strong understanding of trading products, client segmentation across leads, active traders, and high-volume clients, and financial regulatory considerations across APAC markets
• Professional proficiency in English and Mandarin is required as the role involves regular coordination with Mandarin-speaking regional management and stakeholders across multiple markets; Proficiency in Bahasa Malaysia is an advantage
• Proven stakeholder management and cross-functional communication skills, with the ability to drive projects across Product, Tech, Compliance, and Regional teams
• Solid project management capabilities with the ability to prioritise effectively and deliver results in a fast-paced, multi-market environment
• Strong analytical thinking with high attention to detail and data accuracy, including proficiency in Microsoft Excel and the broader Microsoft Office suite
• Creative problem-solver who balances strategic thinking with the operational rigour needed to design promotional mechanics and risk frameworks