Manager, Business Development

Sunway Medical Centre Penang; Permatang Pauh; On-site; MYR 60,000 - 120,000; Full time

Job summary

Sunway Medical Centre Penang seeks an experienced Marketing and Business Development professional to drive growth through strategic marketing, partnerships, and customer engagement initiatives. You will expand the healthcare network, promote services, and generate revenue from both new and existing channels.

The role requires 5–6 years of relevant experience, excellent communication in English and Bahasa/Chinese, and strong event management skills.

Qualifications

• Degree in Marketing, Business, Medicine/Health Sciences, or relevant fields.
• 5-6 years of relevant work experience.
• Good written & verbal communication skills in English and Bahasa/Chinese.
• Strong event coordination/management skills (physical & virtual).
• Solid understanding of sales and marketing concepts and best practices.
• Willingness to work on weekends (as needed for events).

Responsibilities

• Plan and develop marketing strategies for Corporate Clients, Insurance Network and Healthcare Network.
• Formulate packages and pricing for potential clients.
• Organize health talks, events and programmes to promote services and consultants.
• Maintain data tracking of client information and referrals.
• Present proposals and quotations to potential clients and follow up on offers.
• Conduct marketing intelligence and competitor analysis.
• Build relationships with clients through regular visits and engagement programmes.
• Update clients on new services and upcoming events through newsletters and emails.
• Develop value-added services for key corporate clients.
• Arrange health talks and market off-site services.
• Plan and develop marketing and sales goals and provide weekly activity updates.
• Track buying patterns and market intelligence on competitors.

Skills

Marketing strategy

Business development

Corporate clients

Event coordination

Sales concepts

Language skills

Education

Degree in Marketing, Business, Medicine/ Health Sciences, or relevant fields

Job description

Drive the growth of Sunway Medical Centre’s brand, products and services through strategic marketing, business development, and partnership initiatives, with the objective of strengthening customer acquisition and engagement, expanding the healthcare network, and generating revenue growth from new and existing customer channels

Key responsibilities

Plan and execute business plan and development

Plan and develop marketing strategies for Corporate Clients, Insurance Network, Healthcare Network and follow-through on all marketing and business initiatives.

Formulate packages and pricing of services to potential clients.

Organize impactful health talks, events and programmes to promote our services and consultants.

Maintain a systemic and organized data tracking system by regularly updating all records pertaining to client information and patient referrals.

Present proposals and quotations to potential clients, follow-up on credit applications and letter of offer issuance.

Conduct marketing intelligence and competitor analysis.

Build and strengthen customer channels

Build meaningful relationship and gain clients’ trust by making regular visits and maintain good rapport with clients.

Organise and support employee and doctor engagement programmes as well as courtesy visits to keep them updated on hospital services and consultants.

Attend and resolve client’s feedbacks and issues and take corrective actions promptly.

Update clients of our new services and upcoming events through newsletters, e-mails and during health talks.

Develop value-added services or programmes for key corporate clients. Such programmes include services from Sunway Medical Centre Penang and internal/ external stakeholders.

Arrange health talks and market off-site services

Plan and develop marketing and sales goals and objectives.

Provide weekly updates on marketing activities e.g. scheduled visits and follow-up actions.

Track clients’ buying patterns, services sought and amount spent, on a monthly basis.

Gather market information and update competitors’ movements and the Company’s position in the market.

Identify new markets and gather market intelligence on competitiveness on our pricing.

Job Requirements

Degree in Marketing, Business, Medicine/ Health Sciences, or relevant fields

5 - 6 years of relevant work experience

Good written & verbal communication skills, preferably in both English and Bahasa / Chinese

Good event coordination/ management skills (physical & virtual)

Good understanding of sales and marketing concepts and best practices.

Willingness to work on weekends (as needed for events)

Sunway Healthcare is part of the Sunway Group, one of Malaysia's largest conglomerates with core interest in property, construction, education and healthcare. The group currently runs Sunway Medical Centre, which is one of the largest private tertiary hospitals in the region with 636 beds and is accredited with the Australian Council on Healthcare Standards (ACHS). The group is also building 5 more hospitals in different cities in Malaysia which will complete in stages over the next four years.

Sunway Healthcare is part of the Sunway Group, one of Malaysia's largest conglomerates with core interest in property, construction, education and healthcare. The group currently runs Sunway Medical Centre, which is one of the largest private tertiary hospitals in the region with 636 beds and is accredited with the Australian Council on Healthcare Standards (ACHS). The group is also building 5 more hospitals in different cities in Malaysia which will complete in stages over the next four years.