Healthcare Marketing & Business Development Executive

Sunway Medical Centre Penang; Seberang Perai; On-site; MYR 60,000 - 90,000; Full time

Job summary

Sunway Medical Centre Penang is seeking a proactive Marketing and Business Development Executive to promote hospital services and build strong relationships with corporate clients, insurers, and TPAs. You will help design marketing strategies, coordinate events, and maintain client data to drive growth and strengthen our brand presence.

The role requires a degree in Marketing or related fields, with exposure to healthcare or hospital operations preferred, and a willingness to work weekends for

Qualifications

• Bachelor's degree in Marketing, Business, Medicine/Health Sciences, or related fields.
• 1 year of relevant work experience preferred; experience with corporate clients or insurance panels is advantageous.
• Exposure to healthcare services or hospital operations is a plus.

Responsibilities

• Assist in planning and executing marketing action plans for insurance companies and TPA networks.
• Organize health talks, engagement events, hospital tours, and presentations to promote hospital services and consultants.
• Maintain accurate and up-to-date client and patient referral records.
• Build and maintain strong relationships with clients and agents through regular visits and engagement programs.
• Attend to client feedback, resolve issues promptly, and promote value-added services.
• Monitor market trends, competitor activities, and clients’ needs to provide insights for business growth.
• Provide weekly reports on marketing activities, client updates, and follow-up actions.
• Participate in quality improvement initiatives and comply with safety, health, and environmental policies.

Skills

Marketing

Business development

Communication

Event planning

Analytical

Team player

Education

Bachelor's degree

Job description

Sunway Medical Centre Penang is seeking a proactive Marketing and Business Development Executive to promote hospital services and build strong relationships with corporate clients, insurers, and TPAs. You will help design marketing strategies, coordinate events, and maintain client data to drive growth and strengthen our brand presence.

The role requires a degree in Marketing or related fields, with exposure to healthcare or hospital operations preferred, and a willingness to work weekends for