Key Account Manager - Industrial (Baking Ingredients Supply)

Bakels (Malaysia) Sdn Bhd; Shah Alam; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Medical

Parking

Group Hospitalisation Insurance

Group Term Life

Job summary

Bakels (Malaysia) Sdn Bhd is seeking an experienced Key Account Manager - Industrial to lead development and management of our industrial customer portfolio. This role focuses on building strong customer relationships, driving profitable sales growth, and aligning customer needs with Bakels' products and strategic objectives.

The successful candidate will collaborate with Technical, Supply Chain, Operations, and Customer Service teams to deliver value-added solutions and strengthen Bakels'

Qualifications

• Bachelor's degree in a related field as stated.
• Minimum 5 years in key account management, sales, or business development in food/ingredients.
• Proven ability to drive growth and manage key accounts.

Responsibilities

• Develop and maintain relationships with key industrial customers to secure preferred supplier status.
• Understand customer needs to identify growth opportunities and tailor solutions.
• Drive profitable sales growth and acquire new business opportunities.
• Coordinate with internal teams to meet customer requirements and expectations.
• Develop commercial proposals, plans, and value-added solutions for customers.
• Monitor forecasts, sales performance, and credit terms with finance.
• Represent Bakels professionally and maintain high customer engagement.

Skills

Negotiation

Relationship management

Communication

Presentation

Analytical

Cross-functional collaboration

Education

Bachelor's Degree in Business/Marketing/Food Science/Food Technology

Job description

Key Account Manager - Industrial (Baking Ingredients Supply)

About the role Bakels (Malaysia) Sdn Bhd is seeking an experienced and results-driven Key Account Manager - Industrial to lead the development and management of our industrial customer portfolio. This role is responsible for building strong customer relationships, driving profitable sales growth, identifying new business opportunities, and ensuring exceptional customer satisfaction while aligning customer needs with Bakels' products, services, and strategic objectives.

The successful candidate will work closely with Technical, Supply Chain, Operations, and Customer Service teams to deliver value-added solutions and strengthen Bakels' position as the preferred partner within the industrial food manufacturing sector.

Key responsibilities

• Develop and maintain strong relationships with key industrial customers to ensure Bakels remains a preferred supplier.
• Understand customer needs, market challenges, and business objectives to identify growth opportunities and provide tailored solutions.
• Drive profitable sales growth through existing accounts and the acquisition of new business opportunities.
• Ensure effective communication and coordination between customers and internal stakeholders to meet customer requirements and expectations.
• Develop and present commercial proposals, business plans, and solutions for new and existing customers.
• Collaborate with Technical and NPD teams to introduce new product concepts, market trends, and value-added solutions.
• Support the successful onboarding of new customers, ensuring alignment of operational, supply chain, and commercial requirements.
• Play a key role in developing new business opportunities and expanding Bakels' industrial market presence.
• Achieve agreed sales targets, volume objectives, and profitability goals.
• Provide accurate sales forecasts and market intelligence to support business planning and supply chain operations.
• Monitor customer orders and deliveries to ensure the expected service levels are met.
• Work closely with Finance to ensure timely collection of customer accounts and adherence to credit terms.
• Continuously monitor market trends, customer developments, and competitor activities to identify opportunities and risks.
• Represent the Company professionally and maintain a high level of customer engagement and satisfaction.

Requirements

• Bachelor's Degree in Business, Marketing, Food Science, Food Technology, or a related field.
• Minimum 5 years of experience in key account management, business development, or sales within the food manufacturing, ingredients, FMCG, or related industry.
• Proven track record in managing key accounts and achieving sales growth targets.
• Strong commercial, negotiation, and relationship management skills.
• Ability to identify business opportunities and develop strategic customer partnerships.
• Strong analytical, presentation, and communication skills.
• Experience working with cross-functional teams in a customer-focused environment.
• Good command of English and Bahasa Malaysia; additional languages will be an added advantage.
• Willingness to travel as required.

About us

Bakels (Malaysia) Sdn Bhd is part of the international Bakels Group, a leading manufacturer and supplier of innovative baking ingredients and solutions. We serve a wide range of customers across the bakery, foodservice, and food manufacturing industries, delivering high-quality products backed by technical expertise and exceptional customer service. At Bakels, we are committed to innovation, quality, continuous improvement, and developing our people to achieve sustainable business growth.

What we offer

We offer a competitive remuneration package commensurate with qualifications and experience, together with a comprehensive range of employee benefits. At Bakels Malaysia, we foster a collaborative and supportive work environment that values teamwork, innovation, and continuous improvement. Employees are provided with opportunities for professional development and career advancement through ongoing training and exposure to diverse business challenges.

• Medical
• Parking
• Group Hospitalisation Insurance
• Group Term Life

Only shortlisted candidates will be contacted.

What can I earn as a Key Account Manager

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