Key Account Manager

Lyreco Singapore Malaysia; Johor; On-site; MYR 89,000 - 167,000; Full time

Job summary

Lyreco Singapore Malaysia seeks a highly driven New Business Key Account Manager to lead expansion across the Southern region of Malaysia, based in Senai. The role centers on hunting new corporate accounts, cultivating strategic relationships, and driving revenue growth in the JB market.

You will own the end-to-end sales process, negotiate contracts, and onboard new customers while coordinating with operations, finance, and service teams to ensure seamless implementation and excellent customer

Qualifications

• 3–5 years of B2B sales or key account management experience.
• Experience in new business acquisition and enterprise accounts.
• Ability to travel extensively and work independently.

Responsibilities

• Prospect and acquire new customers through direct sales activities including cold calling, networking, referrals, face-to-face meetings, and market engagement activities.
• Develop and expand new business opportunities within the Southern region market, with strong understanding of local customer landscape, industry trends, and competitive environment.
• Take full ownership of end-to-end sales and tendering process, ensuring compliance with company policies, pricing structure, and contract governance guidelines.
• Drive new business development and onboarding of newly acquired customers to ensure smooth transition and customer satisfaction.
• Qualify prospects based on company-defined customer criteria, business potential, and strategic sales fit.
• Consistently achieve and exceed sales targets, KPIs, and business growth objectives set by Management.
• Maintain accurate reporting of sales activities, pipeline status, and market updates through CRM.
• Provide market intelligence and feedback on customer trends, competitor activities, pricing movements, market opportunities, and unmet customer needs.
• Collaborate with internal stakeholders including operations, customer service, finance, and implementation teams.
• Demonstrate hunter mentality with initiative, resilience, urgency, and accountability in driving new customer acquisition.
• Undertake any other ad-hoc duties or assignments as assigned by Management.

Skills

B2B sales

Key account management

New business development

Communication skills

Negotiation

Job description

We are looking for a highly driven and commercially aggressive New Business Key Account Manager to lead business expansion across the Southern region of Malaysia.

This role is focused on hunting and acquiring new corporate accounts, developing strategic customer relationships, and driving revenue growth within the assigned territory.

Key Responsibilities

• Prospect and acquire new customers through direct sales activities including cold calling, networking, referrals, face-to-face meetings, and market engagement activities.
• Develop and expand new business opportunities within the Southern region market, with strong understanding of local customer landscape, industry trends, and competitive environment.
• Take full ownership of the end-to-end sales and tendering process, ensuring compliance with company policies, pricing structure, and contract governance guidelines.
• Drive new business development and manage successful onboarding and implementation of newly acquired customers to ensure smooth transition and customer satisfaction.
• Qualify prospects based on company-defined customer criteria, business potential, and strategic sales fit.
• Consistently achieve and exceed sales targets, KPIs, and business growth objectives set by Management.
• Maintain accurate and timely reporting of sales activities, pipeline status, market updates, and customer engagement through CRM and internal reporting tools.
• Provide market intelligence and feedback to Management on customer trends, competitor activities, pricing movements, market opportunities, and unmet customer needs.
• Collaborate effectively with internal stakeholders including operations, customer service, finance, and implementation teams to ensure excellent customer experience.
• Demonstrate strong hunter mentality with high level of initiative, resilience, urgency, and accountability in driving new customer acquisition.
• Undertake any other ad-hoc duties or assignments as assigned by Management from time to time.

Requirements

• Minimum 3–5 years of B2B sales or key account management experience with proven track record in new business acquisition.
• Strong exposure and understanding of Southern Malaysia market dynamics and business ecosystem.
• Experience in corporate sales, solution selling, or enterprise account management is preferred.
• Strong communication, negotiation, presentation, and stakeholder management skills.
• Self-motivated, result-oriented, and able to work independently in a fast-paced environment.
• Possess own transport and willing to travel extensively within assigned territory.
• The role is based in Senai and covering JB market.