Senior Performance Analyst

HABIB Group; Ampang Jaya; On-site; MYR 180,000 - 240,000; Full time

Job summary

HABIB Group in Malaysia is seeking a data-driven Senior Performance Analyst to drive growth across digital channels. You will execute and optimize paid media campaigns, analyze performance, and translate data into actionable insights that improve ROAS, conversions, and revenue.

The role requires a strong analytics background and hands-on experience with Google Analytics, Looker Studio, Power BI, and advertising platforms.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field.
• 3–5 years of experience in performance marketing, paid media or digital advertising.
• Hands-on with Google Ads, Meta Ads Manager and TikTok Ads platforms.
• Strong ability to interpret data and provide actionable recommendations.

Responsibilities

• Execute, monitor, and optimize paid media campaigns across Google Ads, Meta, TikTok and other channels.
• Analyze campaign performance and translate data into actionable insights to improve ROAS and conversions.
• Develop audience targeting and segmentation strategies to maximize reach and acquisition.
• Collaborate with Marketing and Creative teams to align messaging and assets with performance goals.
• Track KPIs, prepare performance reports, and present trends to stakeholders.
• Support A/B testing across audiences, assets, bidding, and landing pages.
• Manage campaign budgets and ensure efficient allocation.
• Stay updated on platform developments and industry best practices.
• Coordinate with cross-functional teams for seamless campaign execution.
• Identify opportunities for continuous optimization and growth.

Skills

Analytics mindset

Stakeholder management

Education

Bachelor's degree in Marketing/Analytics

Tools

Google Analytics

Looker Studio

Power BI

Google Ads

Meta Ads Manager

TikTok Ads

Excel

Job description

We are looking for a data-driven Senior Performance Analyst to drive growth and maximise marketing return on investment (ROI) across digital channels. This role is responsible for campaign execution, performance optimization, audience targeting, and delivering actionable insights that accelerate customer acquisition, conversion, and revenue growth.

Job Responsibilities

• Execute, monitor, and optimize paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and other digital channels.
• Analyze campaign performance and translate data into actionable insights to improve return on ad spend (ROAS), conversion rates, and overall marketing effectiveness.
• Develop audience targeting and segmentation strategies to maximize reach, engagement, and customer acquisition.
• Partner with Marketing and Creative teams to align campaign messaging, creative assets, and performance objectives.
• Track, monitor, and report on key performance indicators (KPIs), identifying opportunities for continuous optimization and growth.
• Prepare performance reports and present insights, trends, and recommendations to stakeholders.
• Support A/B testing initiatives across audiences, creative assets, bidding strategies, and landing pages to improve campaign outcomes.
• Monitor campaign budgets and ensure effective allocation to maximize performance and efficiency.
• Stay updated on platform developments, digital trends, and industry best practices to maintain a competitive advantage.
• Collaborate with cross-functional teams to ensure seamless campaign execution and alignment with business objectives.

Job Requirements

• Bachelor's Degree in Marketing, Business, Analytics, Data Science, or a related field.
• Preferably at least 3-5 years of experience in performance marketing, paid media, digital advertising, or a similar role.
• Hands-on experience managing campaigns on Google Ads, Meta Ads Manager, TikTok Ads, or equivalent advertising platforms.
• Strong analytical mindset with the ability to interpret data, identify trends, and provide actionable recommendations.
• Proficient in Google Analytics, Looker Studio, Microsoft Power BI, Microsoft Excel, or other reporting and data visualization tools.
• Solid understanding of digital marketing metrics, including Cost Per Acquisition (CPA), Cost Per Click (CPC), Click-Through Rate (CTR), Return on Ad Spend (ROAS), and Return on Investment (ROI).
• Familiarity with attribution models, conversion funnel analysis, and performance optimization methodologies.
• Strong attention to detail, problem-solving skills, and the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and stakeholder management skills.
• Experience in e-commerce, retail, consumer brands, or agency environments will be an added advantage.
• Relevant certifications in digital marketing, advertising platforms, or analytics tools are a plus.

If you have an analytical mindset, a keen eye for detail, and a passion for solving complex challenges through data, this could be the perfect opportunity for you.