Performance Marketing Executive

Pali Pali Trading Sdn Bhd; Kepong; On-site; MYR 48,000 - 80,000; Full time

Job summary

Pali Pali Trading Sdn Bhd in Kuala Lumpur is seeking a data-driven Performance Marketing Executive to lead paid digital customer acquisition across Meta, Google, and TikTok.

You will design, launch, and optimize campaigns, track core metrics, perform A/B tests, and present weekly GA4 insights to drive revenue and growth.

Strong analytical skills and 1–3 years of hands-on budget experience are required.

Qualifications

• 1–3 years of hands-on experience managing performance marketing budgets.
• Strong proficiency in Meta Ads, Google Ads, TikTok Ads, GTM, and GA4.
• Analytical mindset with ability to work with dashboards and growth experiments.

Responsibilities

• Paid Campaign Management: Set up, monitor, and scale daily campaigns across Meta Ads Manager, Google Ads, and TikTok Ads.
• Optimization & ROAS: Track and optimize CAC, CPA, ROAS, CTR, and conversion rates.
• A/B Testing & Funnels: Test creatives, copy, landing pages, and targeting to improve conversions.
• Analytics & Reporting: Analyze data via GA4 and present weekly performance insights.

Skills

Meta Ads

Google Ads

TikTok Ads

Google Tag Manager

GA4

Tools

Google Tag Manager

Job description

Manage paid ad budgets across Meta, Google, TikTok, and emerging platforms.

Data-centric role focused on maximizing ROAS, lowering CAC, and driving conversions.

Hands-on execution, continuous A/B testing, and growth experimentation.

Job Overview

We are looking for a data-driven Performance Marketing Executive to lead our paid digital customer acquisition strategies. You will design, launch, and optimize digital ad campaigns across multiple self-serve advertising platforms, leveraging real-time metrics to drive predictable revenue and user growth.

Key Responsibilities

Paid Campaign Management: Set up, monitor, and scale daily campaigns across Meta Ads Manager, Google Ads (Search, Shopping, PMax), and TikTok Ads.

Optimization & ROAS: Track and optimize core performance metrics (CAC, CPA, ROAS, CTR, Conversion Rates) to ensure maximum ROI.

A/B Testing & Funnels: Test ad creatives, copy, landing pages, and audience targeting continuously to improve conversion efficiency.

Analytics & Reporting: Analyze multi-channel campaign data via Google Analytics 4 (GA4) and present weekly performance reports with actionable insights.

Job Requirements

Experience: 1–3 years of direct, hands-on experience managing performance marketing budgets.

Technical Skills: High proficiency in Meta Ads, Google Ads, TikTok Ads, Google Tag Manager (GTM), and GA4.

Analytical Mindset: Comfortable working with numbers, dashboards, and structured growth experiments.

Creative Alignment: Ability to brief creative teams on high-performing ad concepts and hook angles based on campaign data.