Influencer Marketing Strategist

Private Advertiser; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Private Advertiser is seeking an Influencer Marketing Specialist to lead campaigns on TikTok and Instagram. You will collaborate with KOLs and creators to align deliverables with brand goals and performance metrics.

The role requires a marketing background, 1–2 years in influencer or social media marketing, and a knack for trend spotting. Strong communication and organization are essential for success in this position.

Qualifications

• Bachelor's Degree in Marketing, Business, Public Relations or related fields.
• Minimum 1–2 years of experience in Influencer Marketing or Social Media Marketing.
• Strong understanding of TikTok content trends.
• Experience managing influencer campaigns from briefing to posting.
• Good communication and coordination skills.
• Detail-oriented with strong organizational abilities.
• Familiar with content performance metrics and reporting.
• Experience in beauty/skincare industry is an added advantage.

Responsibilities

• Develop trending content ideation and campaign concepts for influencer collaborations.
• Prepare detailed product campaign and content briefs for KOLs/content creators.
• Coordinate and manage influencer campaign timelines and deliverables.
• Collect and organize content drafts from influencers.
• Review and check drafts to ensure content meets brand guidelines and campaign objectives.
• Stay updated with TikTok and Instagram trends to improve campaign performance.

Skills

Influencer marketing

Social media marketing

KOL management

Campaign coordination

Content ideation

Briefing content

Trend awareness

Performance metrics

Education

Bachelor's degree in Marketing/Business/Public Relations or related fields

Job description

Private Advertiser is seeking an Influencer Marketing Specialist to lead campaigns on TikTok and Instagram. You will collaborate with KOLs and creators to align deliverables with brand goals and performance metrics.

The role requires a marketing background, 1–2 years in influencer or social media marketing, and a knack for trend spotting. Strong communication and organization are essential for success in this position.