Senior KOL Specialist

HYGR SDN BHD; Subang Jaya; On-site; MYR 67,000 - 134,000; Full time

Job summary

HYGR SDN BHD is seeking a driven influencer marketing specialist to identify KOLs, manage partnerships, and execute integrated campaigns across Instagram, TikTok, and YouTube.

You will coordinate end-to-end campaigns, monitor performance, and optimize affiliate programs, collaborating with brand and e-commerce teams to meet business goals.

The role requires a degree and 2-4 years of experience, strong negotiation skills, and a data-driven mindset to analyze metrics and deliver reports.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 2-4 years' experience in influencer/KOL marketing or digital marketing.
• Strong understanding of major social platforms and analytics tools.
• Excellent negotiation, relationship-building, and communication skills.
• Data-driven mindset with proficiency in analyzing digital campaign metrics.

Responsibilities

• Identify and shortlist KOLs/influencers across platforms (Instagram, TikTok, YouTube).
• Source, brief, negotiate, and onboard influencers aligning with campaign goals.
• Manage end-to-end campaign execution: timeline coordination, content review, ensuring brand consistency.
• Maintain influencer relationship database; monitor deliverables and ongoing collaboration opportunities.
• Develop and maintain affiliate partnerships (e-commerce platforms, bloggers, brand ambassadors).
• Track affiliate performance, optimize program based on KPIs (click-throughs, conversion rates, revenue).
• Stay updated on social media trends, KOL best practices, and influencer marketing tools.
• Analyze campaign and affiliate performance: reach, engagement, traffic, conversions, ROI.
• Prepare monthly performance dashboards and feedback reports.
• Coordinate product seeding, briefings, timelines, and approvals; ensure compliance with advertising standards

Skills

Influencer marketing

KOL management

Negotiation

Campaign analytics

Education

Bachelor's degree

Tools

MS Excel

CRM platforms

Affiliate software

Job description

This role focuses on identifying and managing key opinion leaders (KOLs) and influencers across social platforms, developing affiliate partnerships, and executing integrated influencer marketing campaigns. You will manage end-to-end campaign execution, maintain influencer relationship databases, track performance metrics, and collaborate across teams to align outputs with brand identity and business objectives.

Key responsibilities

Identify and shortlist KOLs/influencers across platforms (Instagram, TikTok, YouTube)

Source, brief, negotiate, and onboard influencers aligning with campaign goals

Manage end-to-end campaign execution: timeline coordination, content review, ensuring brand consistency

Maintain influencer relationship database; monitor deliverables and ongoing collaboration opportunities

Develop and maintain affiliate partnerships (e-commerce platforms, bloggers, brand ambassadors)

Track affiliate performance, optimize program based on KPIs (click-throughs, conversion rates, revenue)

Stay updated on social media trends, KOL best practices, and influencer marketing tools

Analyze campaign and affiliate performance: reach, engagement, traffic, conversions, ROI

Prepare monthly performance dashboards and feedback reports

Coordinate product seeding, briefings, timelines, and approvals; ensure compliance with advertising standards

About you

Bachelor's degree in Marketing, Communications, Business, or related field

2-4 years' experience in influencer/KOL marketing, affiliate programs, or digital marketing

Strong understanding of major social platforms, creator trends, and influencer analytics tools

Excellent negotiation, relationship-building, and communication skills

Data-driven mindset with proficiency in analyzing digital campaign metrics

Organized, detail-oriented, and adept at managing multiple simultaneous campaigns

Proficiency in MS Excel, tracking/CRM platforms, and affiliate software