Marketing Specialist

Facerinna Malaysia; Kuala Lumpur; On-site; MYR 50,000 - 80,000; Full time

Job summary

Facerinna Malaysia is seeking a dynamic influencer marketing specialist to lead skincare campaigns across TikTok and other social platforms. You will plan, brief creators, and manage relationships to ensure authentic content and measurable impact.

Responsibilities include selecting influencers, creating compelling briefs, and optimizing campaigns based on performance data to maximize engagement and brand growth.

Qualifications

• Bachelor's degree in marketing or related field.
• At least 1 year of influencer marketing, content marketing, or online brand marketing experience.
• Knowledge of skincare industry is a plus.
• Strong social media familiarity with TikTok and Instagram.

Responsibilities

• Manage and execute influencer marketing campaigns from planning to completion, ensuring objectives.
• Develop creative content ideas and campaign concepts that drive impact and engagement.
• Develop influencer strategies by identifying and selecting the right TikTok influencers for each campaign.
• Collaborate closely with TikTok influencers and stay updated on the latest TikTok trends and formats.
• Analyze campaign performance and insights to identify improvements for future campaigns.

Skills

Influencer marketing

Social media savvy

Communication skills

Attention to detail

Team player

Education

Bachelor's degree in marketing

Job description

• Manage and execute influencer marketing campaigns from planning to completion, ensuring campaign objectives are achieved.
• Develop creative content ideas and campaign concepts that drive impact and engagement.
• Develop influencer strategies by identifying and selecting the right TikTok influencers for each campaign.
• Collaborate closely with TikTok influencers and stay highly updated on the latest TikTok trends and content formats.
• Analyze campaign performance and insights to identify improvements for future campaigns.

What We're Looking For

• Must possess bachelor's degree in marketing and related fields.
• Min 1 years and above experience in influencer marketing, content marketing, or online brand marketing.
• Strong knowledge of skincare industry (derma brands = major bonus).
• Social media savvy AF - you live and breathe TikTok, IG, and emerging platforms.
• Excellent communication skills - you can write a killer DM and a pro-level brief.
• Obsessed with detail, deadlines, and making magic with creators.
• A team player who brings good vibes and creative energy to the table.