Influencer Marketing Specialist

Private Advertiser; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Private Advertiser is seeking an Influencer Marketing Specialist to lead campaigns on TikTok and Instagram. You will collaborate with KOLs and creators to align deliverables with brand goals and performance metrics.

The role requires a marketing background, 1–2 years in influencer or social media marketing, and a knack for trend spotting. Strong communication and organization are essential for success in this position.

Qualifications

• Bachelor's Degree in Marketing, Business, Public Relations or related fields.
• Minimum 1–2 years of experience in Influencer Marketing or Social Media Marketing.
• Strong understanding of TikTok content trends.
• Experience managing influencer campaigns from briefing to posting.
• Good communication and coordination skills.
• Detail-oriented with strong organizational abilities.
• Familiar with content performance metrics and reporting.
• Experience in beauty/skincare industry is an added advantage.

Responsibilities

• Develop trending content ideation and campaign concepts for influencer collaborations.
• Prepare detailed product campaign and content briefs for KOLs/content creators.
• Coordinate and manage influencer campaign timelines and deliverables.
• Collect and organize content drafts from influencers.
• Review and check drafts to ensure content meets brand guidelines and campaign objectives.
• Stay updated with TikTok and Instagram trends to improve campaign performance.

Skills

Influencer marketing

Social media marketing

KOL management

Campaign coordination

Content ideation

Briefing content

Trend awareness

Performance metrics

Education

Bachelor's degree in Marketing/Business/Public Relations or related fields

Job description

We are looking for a creative, trend-savvy and detail-oriented Influencer Marketing Specialist to manage and execute marketing campaigns across TikTok and Instagram. You will work closely with KOLs/content creators to ensure campaign deliverables are aligned with brand expectations and performance goals.

Key responsibilities

• Develop trending content ideation and campaign concepts for influencer collaborations
• Prepare detailed product campaign and content briefs for KOLs/content creators
• Coordinate and manage influencer campaign timelines and deliverables
• Collect and organize content drafts from influencers
• Review and check drafts to ensure content meets brand guidelines and campaign objectives
• Stay updated with TikTok and Instagram trends to improve campaign performance

About you

Bachelor's Degree in Marketing, Business, Public Relations or related fields

Minimum 1–2 years of experience in Influencer Marketing, Social Media Marketing, or KOL Management

Strong understanding of TikTok content trends

Experience managing influencer campaigns from briefing to posting

Good communication and coordination skills

Detail-oriented with strong organizational abilities

Familiar with content performance metrics and reporting

Experience in beauty/skincare industry is an added advantage