KOL Marketing Specialist

Glad2Glow Malaysia; Kuala Lumpur; On-site; MYR 52,000 - 76,000; Full time

Job summary

Glad2Glow Malaysia is seeking a creative Influencer Marketing Specialist to plan and execute campaigns across social platforms, partnering with KOLs to deliver on brand objectives and performance metrics. You will develop trending content concepts, prepare briefs, coordinate timelines, review drafts for brand guidelines, and stay current with TikTok and Instagram trends to boost campaign impact.

The ideal candidate holds a bachelor's degree in Marketing or related fields, 1–2 years in influencer

Qualifications

• Bachelor's degree required
• 1–2 years in influencer marketing or related field
• Strong understanding of TikTok content trends
• Experience managing influencer campaigns from briefing to posting

Responsibilities

• Develop trending content ideation and campaign concepts for influencer collaborations
• Prepare detailed product campaign and content briefs for KOLs/content creators
• Coordinate and manage influencer campaign timelines and deliverables
• Collect and organize content drafts from influencers
• Review and check drafts to ensure content meets brand guidelines and campaign objectives
• Stay updated with TikTok and Instagram trends to improve campaign performance

Skills

Communication skills

Coordination abilities

Detail-oriented

Content performance metrics

Education

Bachelor's degree in Marketing, Business, Public Relations or related fields

Job description

We are looking for a creative, trend-savvy and detail-oriented Influencer Marketing Specialist to manage and execute marketing campaigns across Social platforms. You will work closely with KOLs/content creators to ensure campaign deliverables are aligned with brand expectations and performance goals.

Key responsibilities

• Develop trending content ideation and campaign concepts for influencer collaborations
• Prepare detailed product campaign and content briefs for KOLs/content creators
• Coordinate and manage influencer campaign timelines and deliverables
• Collect and organize content drafts from influencers
• Review and check drafts to ensure content meets brand guidelines and campaign objectives
• Stay updated with TikTok and Instagram trends to improve campaign performance

Requirements

• Bachelor's Degree in Marketing, Business, Public Relations or related fields
• Minimum 1–2 years of experience in Influencer Marketing, Social Media Marketing, or KOL Management
• Strong understanding of TikTok content trends
• Experience managing influencer campaigns from briefing to posting
• Good communication and coordination skills
• Detail-oriented with strong organizational abilities
• Familiar with content performance metrics and reporting
• Experience in beauty/skincare industry is an added advantage