Senior Marketing Specialist

SKINTIFIC Malaysia; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

SKINTIFIC Malaysia is seeking a dynamic Marketing Lead to develop and execute marketing strategies across digital, social media, influencer, and content channels. You will analyze market trends and ensure campaigns align with brand positioning and business goals.

You will lead end-to-end KOL/influencer campaigns with talent identification, briefing, negotiation, execution, and evaluation. Build creator relationships on TikTok and Instagram, drive product launches and brand activations, mentor

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, Business, or related field
• 2+ years of experience in Marketing, Influencer Marketing, Social Media Marketing, Digital Marketing, or Creator Partnerships
• Experience in beauty, cosmetics, fashion, lifestyle, or FMCG is highly preferred
• 1+ year mentoring junior team members or marketing projects

Responsibilities

• Develop and execute marketing strategies across digital, social media, influencer, and content.
• Lead end-to-end KOL/Influencer campaigns from talent identification to evaluation.
• Lead campaigns including product launches, beauty events, integrated campaigns, and influencer collaborations.
• Mentor junior team members and collaborate with internal teams and partners to deliver campaigns.

Skills

Marketing strategy

Influencer campaigns

Social media management

Negotiation

Stakeholder management

Team mentoring

Creativity

Data analysis

Education

Bachelor’s Degree in Marketing (or related field)

Tools

TikTok

Instagram

Brand partnerships

Job description

• Develop and execute marketing strategies across digital, social media, influencer, & content.
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
• Ensure all campaigns align with brand positioning, target audience, and overall business objectives.

2. Influencer & KOL Marketing

• Lead end-to-end KOL/Influencer campaigns, from talent identification and strategy to briefing, negotiation, execution, and performance evaluation.
• Develop KOL/Influencer seeding strategies to increase brand visibility, organic content, and consumer engagement.
• Build strong relationships with creators across TikTok platform.

3. Campaign & Brand Activation

• Lead key marketing initiatives including product launches, beauty events, integrated campaigns, and high-profile influencer collaborations.
• Provide strategic direction to ensure campaigns are creative, relevant, and consistent with the brand.

4. Team Leadership & Stakeholder Management

• Mentor junior team members, supporting their development and performance.
• Collaborate with internal teams, agencies, KOLs, and external partners to deliver campaigns effectively.
• Present campaign performance, insights, and recommendations to senior management.
• Stay ahead of TikTok, beauty, creator, and content trends.
• Identify emerging creators, platforms, and content opportunities to keep the brand relevant and competitive.
• Champion new ideas and innovative approaches to strengthen brand awareness and engagement.

Job Requirements

Experience & Education

• Bachelor’s Degree in Marketing, Mass Communication, Digital Media, Business, or related field.
• At least 2+ years of experience in Marketing, Influencer Marketing, Social Media Marketing, Digital Marketing, or Creator Partnerships.
• Experience in beauty, cosmetics, fashion, lifestyle, or FMCG is highly preferred.
• 1+ year of experience mentoring junior team members or marketing projects.

Marketing & KOL Expertise

• Proven experience managing TikTok and/or Instagram influencer campaigns with measurable results.
• Experience working with Mid-tier, Macro, and Mega KOLs/Influencers.
• Strong understanding of social media trends, creator ecosystems, consumer behavior, and viral content strategies.

Skills & Mindset

• Strong strategic, analytical, negotiation, communication, and stakeholder management skills.
• Commercially minded with the ability to connect marketing activities with brand growth and business results.
• Proactive, creative, and independent, with strong ownership from strategy to execution.
• Able to manage multiple campaigns, budgets, and stakeholders in a fast-paced environment.
• Passionate about beauty, social media, creators, and emerging marketing trends.