Marketing Lead

MY Bodi Noble Sdn. Bhd.; Kuala Lumpur; Hybrid; MYR 100,000 - 180,000; Full time

Job summary

MY Bodi Noble Sdn. Bhd. in Kuala Lumpur is seeking a results‑driven Influencer Marketing Lead to shape and execute multi‑channel campaigns across digital, social, and traditional media.

You will analyze trends, manage budgets, mentor a small team, and collaborate with product and business development to maximize brand awareness, traffic, and sales through KPI‑driven influencer partnerships. Strong negotiation, communication, and project management skills are essential to lead high‑profile

Qualifications

• Bachelor's degree in Marketing, Digital Media or related field.
• Minimum 5 years in Influencer Marketing or Creator Partnerships.
• 1–2 years of leading or mentoring a team in influencer campaigns.
• Proven experience planning TikTok/Instagram campaigns with measurable results.
• Experience with nano to mega influencers in beauty, lifestyle, fashion or FMCG.

Responsibilities

• Assist the development and execution of comprehensive marketing strategies across digital, social, and traditional channels.
• Analyze marketing trends and consumer behavior to provide actionable insights and recommendations.
• Oversee end-to-end influencer marketing process from identifying KOLs to briefs, relationships, and evaluating campaigns.
• Ensure brand consistency across campaigns and touchpoints while keeping the brand fresh for the target audience.
• Forecast growth and ROI of campaigns, aligning with product and business development goals.
• Supervise cross-functional teams to ensure consistency and quality of marketing materials.
• Lead brand initiatives including events, product launches, and influencer collaborations.
• Drive seeding strategies to amplify awareness, publicity, and engagement across platforms.
• Mentor junior team members and support their professional development.
• Monitor and optimize campaign performance with regular senior leadership reports.
• Manage budgets to maximize cost-effectiveness and performance.
• Champion innovation and leverage emerging platforms for brand visibility.
• Take on additional projects as assigned by leadership.

Skills

Influencer Marketing

Social Media Marketing

Team Leadership

Budget Management

Campaign Analytics

Education

Bachelor's Degree in Marketing/Digital Media

Tools

Social Analytics Tools

Microsoft Office

Google Workspace

Job description

Assist the development and execution of comprehensive marketing strategies that encompass awareness, consideration, and conversion across multiple channels, including digital, social media, and traditional advertising.

Analyze marketing trends and consumer behavior to provide actionable insights and key recommendations for improving content promotion and discovering new ways to drive traffic and sales.

Oversee the end-to-end influencer marketing process, from identifying suitable KOLs/Influencers to creating and presenting briefs, managing relationships, and evaluating campaign performance.

Ensure brand consistency and relevance across all marketing campaigns, advertisements, and touchpoints, while making sure the brand remains fresh and appealing to the target audience.

Forecast the growth and ROI of marketing campaigns, collaborating with product development and business development teams to ensure alignment with broader business objectives.

Supervise and guide cross-functional teams, including advertising, design, and content creation, ensuring consistency and quality in all marketing materials.

Take ownership of planning and executing key brand initiatives, including beauty-related events, product launches, and high-profile influencer collaborations.

Drive KOL/Influencer seeding strategies to amplify brand awareness, publicity, and customer engagement across various platforms.

Lead and mentor junior team members, fostering a collaborative and results-driven environment while supporting their professional development.

Monitor and optimize campaign performance, providing regular reports to senior leadership with key insights and actionable recommendations for future strategies.

Manage marketing budgets, ensuring cost-effective allocation of resources across campaigns while meeting or exceeding performance goals.

Champion innovation in marketing strategies, staying ahead of industry trends and leveraging emerging platforms and tactics to enhance brand visibility.

Take on additional projects as assigned by senior leadership, contributing to broader business objectives and initiatives.

Job Requirement:

Bachelor's Degree in Marketing, Mass Communication, Digital Media, or a related field.

Minimum 5 years of experience in Influencer Marketing, Social Media Marketing or Creator Partnerships, preferably in a fast-paced environment.

Minimum 1-2 years of experience in leading or mentoring a team in influencer or digital marketing campaigns.

Proven experience planning and executing TikTok or Instagram influencer campaigns with measurable performance results.

Experience working with nano, micro, mid-tier, and mega influencers across beauty, lifestyle, fashion, or FMCG categories.

Strong understanding of social media trends, creator ecosystems, audience behavior, and viral content strategies.

Ability to develop campaign strategies, set KPIs, manage budgets, and optimize campaign performance.

Strong negotiation, communication, and relationship management skills with influencers, agencies, and internal stakeholders.

Comfortable analyzing campaign metrics such as reach, impressions, engagement rate, EMV, CTR, and conversion performance.

Highly organized, proactive, and able to manage multiple campaigns in a fast-paced environment.

Proficient in Microsoft Office/Google Workspace; experience with influencer marketing tools or social analytics platforms is an advantage.

Passionate about social media, content trends, and the creator economy.