Influencer Marketing Executive (KOL/KOC)

HONGTU (M) SDN BHD; Kuala Lumpur; On-site; MYR 36,000 - 72,000; Full time

Job summary

Hongtu (M) Sdn Bhd is seeking an Influencer Marketing Executive to manage KOL/KOC relationships and execute influencer campaigns across Malaysia. You will source influencers, coordinate collaborations and ensure campaigns run smoothly from planning to publication.

Ideal candidates have 1+ year in influencer marketing or social media marketing, experience negotiating with influencers, and familiarity with TikTok, Instagram and Xiaohongshu.

Qualifications

• At least 1 year of influencer marketing experience or social media marketing experience.
• Practical experience sourcing, negotiating with and managing influencers.
• Familiarity with TikTok, Instagram and Xiaohongshu influencer ecosystems.
• Strong communication, negotiation and coordination skills.

Responsibilities

• Source, identify and recruit suitable KOLs/KOCs across major platforms in Malaysia.
• Build and maintain strong relationships with influencers, content creators and talent agencies.
• Handle influencer outreach, rate negotiations, collaboration arrangements and campaign scheduling.
• Coordinate influencer briefings, product seeding, store visits, content creation and posting timelines.
• Monitor campaign progress, follow up on content deliverables and ensure timely publication.
• Review influencer content to ensure alignment with campaign briefs and brand requirements.
• Track campaign performance, collect content links and engagement data, and prepare campaign reports.
• Work closely with internal marketing and account management teams to execute multiple influencer campaigns.

Job description

We are looking for an Influencer Marketing Executive who specializes in KOL/KOC management and influencer campaign execution across Malaysia. You will be responsible for sourcing influencers, managing KOL/KOC relationships, coordinating collaborations and ensuring the smooth execution of influencer marketing campaigns for our clients.

Key responsibilities

Source, identify and recruit suitable KOLs/KOCs across TikTok, Instagram, Facebook and Xiaohongshu (RED).

Build and maintain strong relationships with influencers, content creators and talent agencies.

Handle influencer outreach, rate negotiations, collaboration arrangements and campaign scheduling.

Coordinate influencer briefings, product seeding, store visits, content creation and posting timelines.

Monitor campaign progress, follow up on content deliverables and ensure timely publication.

Review influencer content to ensure alignment with campaign briefs and brand requirements.

Track campaign performance, collect content links and engagement data, and prepare campaign reports.

Work closely with internal marketing and account management teams to execute multiple influencer campaigns.

About you

At least 1 year of experience in influencer marketing, KOL/KOC management or social media marketing.

Practical experience in sourcing, negotiating with and managing influencers is strongly preferred.

Familiarity with TikTok, Instagram and Xiaohongshu influencer ecosystems.

Existing Malaysian KOL/KOC networks and influencer resources are an advantage.

Strong communication, negotiation and coordination skills.

Able to manage multiple campaigns and meet deadlines in a fast-paced agency environment.

Proficiency in English and Mandarin is preferred to communicate with local and Chinese-speaking influencers and clients.