Influencer Campaign Lead (KOL/KOC) — Malaysia

HONGTU (M) SDN BHD; Kuala Lumpur; On-site; MYR 36,000 - 72,000; Full time

Job summary

Hongtu (M) Sdn Bhd is seeking an Influencer Marketing Executive to manage KOL/KOC relationships and execute influencer campaigns across Malaysia. You will source influencers, coordinate collaborations and ensure campaigns run smoothly from planning to publication.

Ideal candidates have 1+ year in influencer marketing or social media marketing, experience negotiating with influencers, and familiarity with TikTok, Instagram and Xiaohongshu.

Qualifications

• At least 1 year of influencer marketing experience or social media marketing experience.
• Practical experience sourcing, negotiating with and managing influencers.
• Familiarity with TikTok, Instagram and Xiaohongshu influencer ecosystems.
• Strong communication, negotiation and coordination skills.

Responsibilities

• Source, identify and recruit suitable KOLs/KOCs across major platforms in Malaysia.
• Build and maintain strong relationships with influencers, content creators and talent agencies.
• Handle influencer outreach, rate negotiations, collaboration arrangements and campaign scheduling.
• Coordinate influencer briefings, product seeding, store visits, content creation and posting timelines.
• Monitor campaign progress, follow up on content deliverables and ensure timely publication.
• Review influencer content to ensure alignment with campaign briefs and brand requirements.
• Track campaign performance, collect content links and engagement data, and prepare campaign reports.
• Work closely with internal marketing and account management teams to execute multiple influencer campaigns.

Job description

Hongtu (M) Sdn Bhd is seeking an Influencer Marketing Executive to manage KOL/KOC relationships and execute influencer campaigns across Malaysia. You will source influencers, coordinate collaborations and ensure campaigns run smoothly from planning to publication.

Ideal candidates have 1+ year in influencer marketing or social media marketing, experience negotiating with influencers, and familiarity with TikTok, Instagram and Xiaohongshu.