GTM & AI Market Development Specialist

PointStar

Kuala Lumpur

On-site

MYR 60,000 - 100,000

Full time

21 hours ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

PointStar in Malaysia is seeking a Market Development Specialist focused on GTM for Google Cloud solutions, including Generative AI and data analytics. You will bridge technical excellence with market needs to drive high-quality leads and strengthen brand authority.

The role spans GTM execution, digital campaigns, content creation, and cross‑functional collaboration across sales, pre‑sales, and analytics teams.

Qualifications

Bachelor’s degree in Marketing, Business, IT, or related field.
Junior: Fresh grads or 1–2 years in B2B marketing or cloud/AI.
Mid-seniority: 3–5 years in B2B marketing, GTM, or lead generation in ICT.
GTM mindset: strategic thinker who maps customer journey to solutions.
Digital skills: Proficient in Google Ads, SEO/SEM, and Social Analytics.
Strong communication: excellent written and verbal skills.

Responsibilities

Implement data-driven GTM strategies for Enterprise & SMB.
Support digital marketing campaigns (SEO/SEM, Google Ads) to attract and convert leads.
Develop white papers, case studies, and webinars showcasing Google Cloud and AI solutions.
Collaborate with sales and pre-sales to align marketing with technical challenges.
Use Google Analytics and CRM tools to track campaign performance.
Stay updated on Google Cloud Partner programs and co-marketing opportunities.