Growth-Focused Digital Marketing Specialist

Pointstar

Kuala Lumpur

On-site

MYR 60,000 - 90,000

Full time

14 days+

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Job summary

Pointstar in Kuala Lumpur is seeking a Digital Marketing Specialist to develop and execute digital campaigns across channels. You will research market trends, analyze data, and help shape the company’s marketing strategy to reach target customers.

Ideal candidates have 2–5 years in digital marketing, experience with paid social, Google Ads, Analytics, and content management systems. You will work in a fast-paced environment and coordinate with sales to drive campaigns.

Qualifications

2–5 years of experience in digital marketing.
Experience executing paid social media campaigns.
Knowledge of video and graphical editing software.
Must be able to juggle multiple projects at the same time.
Ability to work in a fast-paced environment.
Attention to detail work mindset.
Good understanding of all social media platforms.
Experience or certification with Google Adwords and Google Analytics.
Familiar with Facebook and Instagram campaigns.
Knowledge of content management systems.

Responsibilities

Develop and implement digital marketing strategy aligning to companys business strategy.
Analyze digital data to draw key recommendations around website optimization.
Conduct social media audits to ensure best practices are being used.
Maintain digital dashboard of several different accounts.
Coordinate with sales team to create marketing campaigns.
Monitor and track digital marketing metrics and performance.
Create and maintain online listings across e-commerce platforms.
Create and maintain content for website and social media.
Maintain and enhance online presence and reputation of the company.
Ensure that the brand message is consistent.