Market Development Specialist

PointStar; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

PointStar in Malaysia is seeking a Market Development Specialist focused on GTM for Google Cloud solutions, including Generative AI and data analytics. You will bridge technical excellence with market needs to drive high-quality leads and strengthen brand authority.

The role spans GTM execution, digital campaigns, content creation, and cross‑functional collaboration across sales, pre‑sales, and analytics teams.

Qualifications

• Bachelor’s degree in Marketing, Business, IT, or related field.
• Junior: Fresh grads or 1–2 years in B2B marketing or cloud/AI.
• Mid-seniority: 3–5 years in B2B marketing, GTM, or lead generation in ICT.
• GTM mindset: strategic thinker who maps customer journey to solutions.
• Digital skills: Proficient in Google Ads, SEO/SEM, and Social Analytics.
• Strong communication: excellent written and verbal skills.

Responsibilities

• Implement data-driven GTM strategies for Enterprise & SMB.
• Support digital marketing campaigns (SEO/SEM, Google Ads) to attract and convert leads.
• Develop white papers, case studies, and webinars showcasing Google Cloud and AI solutions.
• Collaborate with sales and pre-sales to align marketing with technical challenges.
• Use Google Analytics and CRM tools to track campaign performance.
• Stay updated on Google Cloud Partner programs and co-marketing opportunities.

Skills

GTM mindset

Digital marketing

Communication

Lead generation

Education

Bachelor's degree in Marketing

Tools

Google Ads

SEO/SEM

HubSpot

Salesforce

Job description

We are seeking a talented and strategic Market Development Specialist (Go-to-Market focus) to join our team. This role is open to both Junior and Mid-Seniority candidates. You will be responsible for developing and executing comprehensive go-to-market (GTM) strategies that ensure our Google Cloud solutions—including cutting-edge Generative AI and data analytics—resonate with target audiences. You will serve as the bridge between our technical excellence and the market, driving high-quality lead generation and brand authority.

Responsibilities

For All Seniority Levels:

• GTM Execution: Implement data-driven GTM strategies tailored to specific segments (Enterprise & SMB), incorporating industry-specific messaging.
• Digital Marketing: Support targeted digital marketing campaigns (SEO/SEM, Google Ads) to attract and convert qualified leads.
• Content Support: Help develop white papers, case studies, and webinars that showcase the value of Google Cloud, Workspace, and AI solutions like Gemini.
• Cross-Functional Collaboration: Partner with sales and pre-sales engineers to ensure marketing initiatives address real-world technical challenges.
• Analytics: Utilize Google Analytics and CRM tools to track campaign performance and user behavior.
• Ecosystem Alignment: Stay updated on Google Cloud Partner programs and co-marketing opportunities.

For Mid-Seniority Candidates (In addition to above):

• Strategy Leadership: Lead the identification and segmentation of high-value industries and define the long-term GTM roadmap.
• Campaign Optimization: Architect complex digital marketing funnels and optimize ad spend/copy for maximum ROI.
• Thought Leadership: Lead discovery workshops and high-level content strategy to position PointStar as an AI innovation leader.
• Market Intelligence: Conduct deep competitive analysis (AWS, Azure) to effectively position our unique advantages in Malaysia and Singapore.
• Mentorship: Guide junior specialists in marketing best practices and data-driven decision-making.

For Junior Candidates:

• Operational Support: Assist in the day-to-day management of social media, email campaigns, and event logistics.
• Data Entry & Reporting: Support documentation efforts and help compile weekly/monthly marketing performance reports.
• Learning & Growth: Actively participate in training to gain foundational knowledge in Google Cloud services and Generative AI use cases.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
• Experience (Junior): Fresh graduates or 1–2 years of experience with a strong demonstrable interest in B2B marketing, cloud tech, or AI.
• Experience (Mid-Seniority): 3–5 years of proven experience in B2B marketing, GTM strategy, or lead generation, preferably within the ICT sector.
• GTM Mindset: A strategic thinker who understands the customer journey and how to position technical solutions to solve business problems.
• Digital Skills: Proficiency in Google Ads, SEO/SEM, and Social Media Analytics.
• Communication: Excellent written and verbal skills; ability to simplify complex technical concepts.

Mindset Over Mastery (The PointStar Growth Clause)

While we are a technology-first company, we believe technical skills can be taught. Direct experience in AI or Cloud is not a strict prerequisite for this role. What we value most is:

• A deep curiosity and strong interest in the future of Cloud and AI.
• A proactive growth mindset—you are excited to learn and certify in new technologies.
• The ability to translate “tech‑speak” into compelling market value propositions.

Preferred

• Direct experience within a cloud or IT partner environment.
• Proficiency in marketing automation tools (e.g., HubSpot, Salesforce).
• Familiarity with Generative AI (Gemini, Imagen) and prompt engineering.
• Google Cloud certifications (e.g., Digital Leader or Cloud Engineer).
• Basic skills in graphic design (Canva/Adobe) or video editing.