Junior Marketing Executive

ACCOLADE IP (M) SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

ACCOLADE GROUP is seeking a Growth & Performance Marketing Specialist in Kuala Lumpur to drive client acquisition via paid and organic channels, including Google Ads, Meta, LinkedIn, and Xiaohongshu. The role emphasizes lead generation, SEO/GEO, and data-driven optimization using AI tools for content and campaigns.

The ideal candidate holds a degree in Marketing/Business/Analytics and has 1–3 years of hands-on digital marketing experience, with proficiency in analytics and various ad platforms.

Qualifications

• Diploma or Bachelor’s degree in Marketing, Business, Analytics, or related fields.
• 1–3 years of hands-on experience in digital marketing and lead generation.
• Experience with Google Ads, Meta Ads, LinkedIn Ads, and Xiaohongshu.

Responsibilities

• Plan and manage paid and organic campaigns across Google Ads, Meta, LinkedIn, and Xiaohongshu (RED).
• Drive SEO and GEO to improve brand visibility across search engines and AI platforms.
• Use AI tools such as ChatGPT, Gemini, Midjourney, and Canva AI for content, advertising, and creative production.
• Create and distribute legal/IP-related content, social posts, and digital marketing materials.
• Monitor KPIs such as CPL, CPA, CTR, and conversion rates, and optimize campaigns through A/B testing.
• Ensure all marketing content complies with relevant advertising regulations and professional standards.

Skills

digital marketing

lead generation

SEO

GEO

AI tools

content creation

campaign optimization

data-driven decisions

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

Google Ads

Meta Ads

LinkedIn Ads

Xiaohongshu

Google Analytics

Job description

ACCOLADE GROUP starts to provide one-stop business consultancy services for local and international clients at a competitive cost since 2009. Headquartered in Hong Kong, ACCOLADE has expanded her business in Beijing, Macau, Taiwan, Singapore, Malaysia and Philippines. We also set-up representative offices in the United States, the United Kingdom, Australia and New Zealand, with more than 100 employees over the globe.

We are one of the leading intellectual property agencies in Malaysia providing worldwide trademark, copyright, design, patent and domain registration services.

We are seeking a Growth & Performance Marketing Specialist to drive client acquisition through digital marketing channels, including search, social media, and emerging AI search platforms. The role focuses on lead generation, SEO/GEO, AI-assisted content creation, and data-driven campaign optimization.

Key Responsibilities

Plan and manage paid and organic campaigns across Google Ads, Meta, LinkedIn, and Xiaohongshu (RED).

Drive SEO and Generative Engine Optimization (GEO) to improve brand visibility across search engines and AI platforms.

Use AI tools such as ChatGPT, Gemini, Midjourney, and Canva AI for content, advertising, and creative production.

Create and distribute legal/IP-related content, social posts, and digital marketing materials.

Monitor KPIs such as CPL, CPA, CTR, and conversion rates, and optimize campaigns through A/B testing.

Ensure all marketing content complies with relevant advertising regulations and professional standards.

Qualifications & Requirements

Diploma or Bachelor’s degree in Marketing, Business, Analytics, or related fields.

1–3 years of hands-on experience in digital marketing and lead generation.

Experience with Google Ads, Meta Ads, LinkedIn Ads, and/or Xiaohongshu.

Good knowledge of SEO, GEO, Google Analytics, and digital marketing analytics.

Strong proficiency in generative AI tools for content and creative production.