Junior Marketing Executive

Accolade IP; Kuala Lumpur; On-site; MYR 50,000 - 80,000; Full time

Job summary

ACCOLADE GROUP is seeking a Growth & Performance Marketing Specialist to drive client acquisition through digital channels, including search, social, and AI platforms. The role focuses on lead generation, SEO/GEO, AI-assisted content creation, and data-driven campaign optimization.

Ideal applicants hold a diploma or bachelor’s in Marketing/Analytics with 1–3 years of hands-on digital marketing experience and proficiency in Google Ads, Meta Ads, LinkedIn Ads, Xiaohongshu, Google Analytics, and

Qualifications

• 1–3 years hands-on digital marketing and lead generation experience.
• Experience with Google Ads, Meta Ads, LinkedIn Ads, and Xiaohongshu.
• Strong knowledge of SEO, GEO, Google Analytics, and digital marketing analytics.
• Proficiency in generative AI tools for content and creative production.

Responsibilities

• Plan and manage paid and organic campaigns across Google Ads, Meta, LinkedIn, and Xiaohongshu (RED).
• Drive SEO and GEO to improve brand visibility across search engines and AI platforms.
• Use AI tools such as ChatGPT, Gemini, Midjourney, and Canva AI for content, advertising, and creative production.
• Create and distribute legal/IP-related content, social posts, and digital marketing materials.
• Monitor KPIs such as CPL, CPA, CTR, and conversion rates, and optimize campaigns through A/B testing.
• Ensure all marketing content complies with relevant advertising regulations and professional standards.

Skills

Lead generation

A/B testing

Content creation

Campaign optimization

Education

Diploma or Bachelor's in Marketing/Analytics

Tools

Google Ads

Meta Ads

LinkedIn Ads

Xiaohongshu

Google Analytics

Generative AI tools

Job description

ACCOLADE GROUP starts to provide one-stop business consultancy services for local and international clients at a competitive cost since 2009. Headquartered in Hong Kong, ACCOLADE has expanded her business in Beijing, Macau, Taiwan, Singapore, Malaysia and Philippines. We also set-up representative offices in the United States, the United Kingdom, Australia and New Zealand, with more than 100 employees over the globe.

We are one of the leading intellectual property agencies in Malaysia providing worldwide trademark, copyright, design, patent and domain registration services.

We are seeking a Growth & Performance Marketing Specialist to drive client acquisition through digital marketing channels, including search, social media, and emerging AI search platforms. The role focuses on lead generation, SEO/GEO, AI-assisted content creation, and data-driven campaign optimization.

Key Responsibilities

• Plan and manage paid and organic campaigns across Google Ads, Meta, LinkedIn, and Xiaohongshu (RED).

• Drive SEO and Generative Engine Optimization (GEO) to improve brand visibility across search engines and AI platforms.

• Use AI tools such as ChatGPT, Gemini, Midjourney, and Canva AI for content, advertising, and creative production.

• Create and distribute legal/IP-related content, social posts, and digital marketing materials.

• Monitor KPIs such as CPL, CPA, CTR, and conversion rates, and optimize campaigns through A/B testing.

• Ensure all marketing content complies with relevant advertising regulations and professional standards.

Qualifications & Requirements

• Diploma or Bachelor’s degree in Marketing, Business, Analytics, or related fields.

• 1–3 years of hands‑on experience in digital marketing and lead generation.

• Experience with Google Ads, Meta Ads, LinkedIn Ads, and/or Xiaohongshu.

• Good knowledge of SEO, GEO, Google Analytics, and digital marketing analytics.

• Strong proficiency in generative AI tools for content and creative production.