AI-Driven Growth & Performance Marketing Associate

Accolade IP

Kuala Lumpur

On-site

MYR 50,000 - 80,000

Full time

4 days ago

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Job summary

ACCOLADE GROUP is seeking a Growth & Performance Marketing Specialist to drive client acquisition through digital channels, including search, social, and AI platforms. The role focuses on lead generation, SEO/GEO, AI-assisted content creation, and data-driven campaign optimization.

Ideal applicants hold a diploma or bachelor’s in Marketing/Analytics with 1–3 years of hands-on digital marketing experience and proficiency in Google Ads, Meta Ads, LinkedIn Ads, Xiaohongshu, Google Analytics, and

Qualifications

1–3 years hands-on digital marketing and lead generation experience.
Experience with Google Ads, Meta Ads, LinkedIn Ads, and Xiaohongshu.
Strong knowledge of SEO, GEO, Google Analytics, and digital marketing analytics.
Proficiency in generative AI tools for content and creative production.

Responsibilities

Plan and manage paid and organic campaigns across Google Ads, Meta, LinkedIn, and Xiaohongshu (RED).
Drive SEO and GEO to improve brand visibility across search engines and AI platforms.
Use AI tools such as ChatGPT, Gemini, Midjourney, and Canva AI for content, advertising, and creative production.
Create and distribute legal/IP-related content, social posts, and digital marketing materials.
Monitor KPIs such as CPL, CPA, CTR, and conversion rates, and optimize campaigns through A/B testing.
Ensure all marketing content complies with relevant advertising regulations and professional standards.