Growth Marketing Producer

Measat Broadcast Network Systems Sdn Bhd; Malaysia; Sur place; MYR 60 000 - 90 000; Plein temps

Résumé du poste

Astro Malaysia is seeking a results-driven marketer to drive revenue growth across segments, steering package and service penetration and premium campaigns. The role focuses on building annual roadmaps, coordinating multi-channel GTM efforts with partners, and optimizing ROI through data-driven campaigns.

The ideal candidate will craft customer value propositions, manage budgets, and develop strategic programs to boost ARPU and market share in Malaysia.

Responsabilités

• Drive specific segments to grow revenue and ARPU, including package/inventory management and upsell/cross-sell campaigns.
• Develop and execute an Annual Action Plan/Roadmap to meet business objectives.
• Propose a schedule of sales and retention marketing campaigns on an annual basis.
• Develop customer value propositions and product bundles for segments with differentiated pricing and service treatment.
• Manage annual budget and improve campaign ROI through data mining, targeting and channel partner collaboration.
• Identify market potential and develop business objectives, market strategies, and integrated marketing programs with success metrics.
• Develop and execute customer segmentation campaigns to support the business.
• Represent Customer Division in Channels GTM programs with partners and coordinate cross-department initiatives.
• Provide marketing materials for launching and optimizing programs.
• Identify, track and manage alternate sales channels to enhance APRU with CSC, CSD, roadshows, direct sales, web, etc.
• Regularly analyze business performance and explore continuous improvements.

Description du poste

Astro Malaysia is seeking a results-driven marketer to drive revenue growth across segments, steering package and service penetration and premium campaigns. The role focuses on building annual roadmaps, coordinating multi-channel GTM efforts with partners, and optimizing ROI through data-driven campaigns.

The ideal candidate will craft customer value propositions, manage budgets, and develop strategic programs to boost ARPU and market share in Malaysia.