GTM & Campaign Coordinator

ASTRO Holdings Behad; Kuala Lumpur; On-site; MYR 72,000 - 110,000; Full time

Job summary

Astro Malaysia Holdings Berhad is seeking a dynamic GTM & Campaign Manager to drive go-to-market plans for new products, promotions, and campaigns across channels. You will coordinate cross-functional teams, manage launch readiness, and ensure accuracy of campaign mechanics, pricing, eligibility and communications.

You will analyse performance, track KPIs, and provide regular updates to stakeholders while identifying risks and opportunities to improve execution and customer impact across Astro's

Qualifications

• GTM and campaign planning experience is required.
• Ability to translate propositions into clear requirements and timelines.
• Experience coordinating multi-stakeholder launches across channels.
• Strong analytical mindset with data-driven decision making.
• Excellent communication and stakeholder management skills.
• Proficient in Excel for performance tracking and data reconciliation.

Responsibilities

• GTM Planning & Execution: develop and execute GTM plans for new products, promotions, campaigns, and business initiatives.
• Campaign & Promotion Management: coordinate prepaid campaigns, pricing, eligibility, and communications.
• Channel & Sales Readiness: ensure readiness across Sales, Distribution, Marketing, Digital, CS and partners.
• Commercial Performance Tracking: monitor launches, campaigns, KPIs, and provide regular performance updates.
• Market & Competitor Intelligence: track competitor activities and market developments.
• Stakeholder & Project Coordination: document deliverables and drive follow-through across teams.

Skills

GTM Planning

Campaign Management

Channel Readiness

Data Analysis

Stakeholder Management

Project Coordination

Excel Proficiency

Presentation Skills

MoEngage (CRM)

PowerPoint

CRM Knowledge

Tools

Microsoft Excel

PowerPoint

MoEngage

Job description

Astro Malaysia Holdings Berhad is seeking a dynamic GTM & Campaign Manager to drive go-to-market plans for new products, promotions, and campaigns across channels. You will coordinate cross-functional teams, manage launch readiness, and ensure accuracy of campaign mechanics, pricing, eligibility and communications.

You will analyse performance, track KPIs, and provide regular updates to stakeholders while identifying risks and opportunities to improve execution and customer impact across Astro's