Associate, Producer

Measat Broadcast Network Systems Sdn Bhd; Malaysia; On-site; MYR 60,000 - 90,000; Full time

Job summary

Astro Malaysia is seeking a results-driven marketer to drive revenue growth across segments, steering package and service penetration and premium campaigns. The role focuses on building annual roadmaps, coordinating multi-channel GTM efforts with partners, and optimizing ROI through data-driven campaigns.

The ideal candidate will craft customer value propositions, manage budgets, and develop strategic programs to boost ARPU and market share in Malaysia.

Responsibilities

• Drive specific segments to grow revenue and ARPU, including package/inventory management and upsell/cross-sell campaigns.
• Develop and execute an Annual Action Plan/Roadmap to meet business objectives.
• Propose a schedule of sales and retention marketing campaigns on an annual basis.
• Develop customer value propositions and product bundles for segments with differentiated pricing and service treatment.
• Manage annual budget and improve campaign ROI through data mining, targeting and channel partner collaboration.
• Identify market potential and develop business objectives, market strategies, and integrated marketing programs with success metrics.
• Develop and execute customer segmentation campaigns to support the business.
• Represent Customer Division in Channels GTM programs with partners and coordinate cross-department initiatives.
• Provide marketing materials for launching and optimizing programs.
• Identify, track and manage alternate sales channels to enhance APRU with CSC, CSD, roadshows, direct sales, web, etc.
• Regularly analyze business performance and explore continuous improvements.

Job description

WHY JOIN US?

We practice a vibrant & energetic office culture.

We provide opportunities for career advancement within the company.

Good performance is always rewarded accordingly.

"" It's our people that make Astro Malaysia's leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. "

JOB RESPONSIBILITIES:

JOB DESCRIPTION

Driving specific segments to grow revenue, ARPUcontribution and product/service penetration (packageinventory management, up-sell, x-sell and anti-spindown campaigns) including growing customers'product/service suite and increasing package/servicepenetration.
Identify, develop and execute an Annual ActionPlan/Roadmap to meet business objectives. Proposeschedule of sales and retention marketing campaigns onannual basis to fit into the overall upsell plan.
Develop customer value proposition and product bundlesfor specific segments based on customer life-stage anddemographics with differentiated offerings includingpricing and service treatment.
Effectively manage annual budget while continuouslyimproving campaign ROI and response rate by leveragingon tools, effective data mining/targeting and strongcollaboration with channel partners to develop up sellcampaigns with the objective to boost up performance ofpackages/service take up.
Identify, understand and analyse market potential byraces while working with business analyst and/or dataanalytics. Thereafter, information is used to definebusiness objectives, build a business case, establishmarket strategies, estimate package uptake and developintegrated marketing programs along with key successmeasurements.
Develop & execute customer segmentation campaignsto support the overall business.
Represent Customer Division in all Channels GTMprograms with channels partners and leads intradepartmental coordination to roll out thosecampaigns/initiative.
Provide appropriate marketing materials for launchingand optimizing marketing programs
Identify, develop, track and manage alternate saleschannels to further enhance our APRU by working withCSC, CSD, road show, direct sales, web, etc.
Regularly analyse business performance and proactivelyexplore ways for continuous improvement

REQUIREMENTS: