Growth Campaigns Associate Producer

ASTRO Holdings Behad; Malaysia; On-site; MYR 60,000 - 90,000; Full time

Job summary

Astro Malaysia Holdings Berhad, Malaysia’s leading content and consumer company, seeks a dynamic marketer to drive revenue through targeted campaigns, upsell initiatives and strategic product bundles. You will develop annual roadmaps, coordinate with channel partners, and optimize ROI using data-driven insights.

The role emphasizes market analysis, customer segmentation, and cross-functional collaboration to expand ARPU across TV, radio and digital platforms.

Qualifications

• Experience in designing and executing targeted marketing campaigns.
• Ability to build customer value propositions and product bundles.
• Strong analytical skills to measure campaign performance and ROI.

Responsibilities

• Drive segments to grow revenue, ARPU, and product/service penetration.
• Identify, develop and execute an Annual Action Plan/Roadmap to meet objectives.
• Propose schedule of sales and retention marketing campaigns annually.
• Develop customer value propositions and bundles for segments with pricing strategies.
• Manage annual budget and improve campaign ROI using data mining and collaboration.
• Analyze market potential and define objectives, business cases and market strategies.
• Develop customer segmentation campaigns to support business goals.
• Represent Customer Division in GTM programs with channel partners.
• Provide marketing materials for launching and optimizing programs.
• Identify and manage alternate sales channels to boost APRU across channels.

Skills

Upsell campaigns

Cross-sell

Campaign ROI

Data mining

Customer segmentation

Budget management

Job description

Astro Malaysia Holdings Berhad, Malaysia’s leading content and consumer company, seeks a dynamic marketer to drive revenue through targeted campaigns, upsell initiatives and strategic product bundles. You will develop annual roadmaps, coordinate with channel partners, and optimize ROI using data-driven insights.

The role emphasizes market analysis, customer segmentation, and cross-functional collaboration to expand ARPU across TV, radio and digital platforms.