Associate, Producer

ASTRO Holdings Behad; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Astro Malaysia is seeking a results-driven marketing professional to drive revenue growth and ARPU uplift through strategic segmentation, upsell campaigns, and cross-channel execution.

You will develop annual plans, coordinate with channels and partners, and optimize campaigns to maximize ROI while managing budgets and resources effectively.

Qualifications

• Experience in planning and executing marketing campaigns to grow revenue and ARPU.
• Ability to develop customer value propositions and product bundles based on segmentation.
• Strong collaboration with channel partners and internal teams for upsell initiatives.

Responsibilities

• Drive segments to grow revenue, ARPU contribution, and product/service penetration.
• Develop an Annual Action Plan/Roadmap to meet business objectives.
• Schedule sales and retention campaigns to fit the upsell plan.
• Create customer value propositions and bundles for targeted segments.
• Monitor budget and campaign ROI using data analytics and cross-channel coordination.
• Analyze market potential and define objectives, strategies, and success metrics.
• Support campaign execution across channels and internal teams.
• Provide marketing materials for launches and optimization of campaigns.
• Identify alternate sales channels to boost APRU with direct sales, web, roadshows, etc.
• Regularly analyze performance and seek continuous improvement.

Skills

Campaign management

Data analysis

Cross-functional collaboration

Market segmentation

Tools

CRM software

Market research tools

Job description

WHY JOIN US?We practice a vibrant & energetic office culture.We provide opportunities for career advancement within the company.Good performance is always rewarded accordingly.“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”JOB RESPONSIBILITIES:JOB DESCRIPTIONDriving specific segments to grow revenue, ARPUcontribution and product/service penetration (packageinventory management, up-sell, x-sell and anti-spindown campaigns) including growing customers’product/service suite and increasing package/servicepenetration.Identify, develop and execute an Annual ActionPlan/Roadmap to meet business objectives. Proposeschedule of sales and retention marketing campaigns onannual basis to fit into the overall upsell plan.Develop customer value proposition and product bundlesfor specific segments based on customer life-stage anddemographics with differentiated offerings includingpricing and service treatment.Effectively manage annual budget while continuouslyimproving campaign ROI and response rate by leveragingon tools, effective data mining/targeting and strongcollaboration with channel partners to develop up sellcampaigns with the objective to boost up performance ofpackages/service take up.Identify, understand and analyse market potential byraces while working with business analyst and/or dataanalytics. Thereafter, information is used to definebusiness objectives, build a business case, establishmarket strategies, estimate package uptake and developintegrated marketing programs along with key successmeasurements.Develop & execute customer segmentation campaignsto support the overall business.Represent Customer Division in all Channels GTMprograms with channels partners and leads intradepartmental coordination to roll out thosecampaigns/initiative.Provide appropriate marketing materials for launchingand optimizing marketing programsIdentify, develop, track and manage alternate saleschannels to further enhance our APRU by working withCSC, CSD, road show, direct sales, web, etc.Regularly analyse business performance and proactivelyexplore ways for continuous improvementREQUIREMENTS: