Associate, Producer

ASTRO Holdings Behad; Malaysia; On-site; MYR 60,000 - 90,000; Full time

Job summary

Astro Malaysia Holdings Berhad, Malaysia’s leading content and consumer company, seeks a dynamic marketer to drive revenue through targeted campaigns, upsell initiatives and strategic product bundles. You will develop annual roadmaps, coordinate with channel partners, and optimize ROI using data-driven insights.

The role emphasizes market analysis, customer segmentation, and cross-functional collaboration to expand ARPU across TV, radio and digital platforms.

Qualifications

• Experience in designing and executing targeted marketing campaigns.
• Ability to build customer value propositions and product bundles.
• Strong analytical skills to measure campaign performance and ROI.

Responsibilities

• Drive segments to grow revenue, ARPU, and product/service penetration.
• Identify, develop and execute an Annual Action Plan/Roadmap to meet objectives.
• Propose schedule of sales and retention marketing campaigns annually.
• Develop customer value propositions and bundles for segments with pricing strategies.
• Manage annual budget and improve campaign ROI using data mining and collaboration.
• Analyze market potential and define objectives, business cases and market strategies.
• Develop customer segmentation campaigns to support business goals.
• Represent Customer Division in GTM programs with channel partners.
• Provide marketing materials for launching and optimizing programs.
• Identify and manage alternate sales channels to boost APRU across channels.

Skills

Upsell campaigns

Cross-sell

Campaign ROI

Data mining

Customer segmentation

Budget management

Job description

WHY JOIN US?

We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES: JOB DESCRIPTION

• Driving specific segments to grow revenue, ARPUcontribution and product/service penetration (packageinventory management, up-sell, x-sell and anti-spindown campaigns) including growing customers’product/service suite and increasing package/servicepenetration.
• Identify, develop and execute an Annual ActionPlan/Roadmap to meet business objectives.
• Proposeschedule of sales and retention marketing campaigns onannual basis to fit into the overall upsell plan.
• Develop customer value proposition and product bundlesfor specific segments based on customer life-stage anddemographics with differentiated offerings includingpricing and service treatment.
• Effectively manage annual budget while continuouslyimproving campaign ROI and response rate by leveragingon tools, effective data mining/targeting and strongcollaboration with channel partners to develop up sellcampaigns with the objective to boost up performance ofpackages/service take up.
• Identify, understand and analyse market potential byraces while working with business analyst and/or dataanalytics.
• Thereafter, information is used to definebusiness objectives, build a business case, establishmarket strategies, estimate package uptake and developintegrated marketing programs along with key successmeasurements.
• Develop & execute customer segmentation campaignsto support the overall business.
• Represent Customer Division in all Channels GTMprograms with channels partners and leads intradepartmental coordination to roll out thosecampaigns/initiative.
• Provide appropriate marketing materials for launchingand optimizing marketing programs Identify, develop, track and manage alternate saleschannels to further enhance our APRU by working withCSC, CSD, road show, direct sales, web, etc.
• Regularly analyse business performance and proactivelyexplore ways for continuous improvement

REQUIREMENTS:

Astro Malaysia Holdings Berhad (“Astro”) is Malaysia’s leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms. As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals. To learn more about Astro, kindly login to www.astro.com.my