Growth Marketing & Campaigns Associate Producer

Astro; Kuala Lumpur; On-site; MYR 50,000 - 80,000; Full time

Job summary

Astro Malaysia invites you to join a leading entertainment company driving revenue through targeted segments, upsell campaigns and product bundles. You will work with the Marketing and Sales teams to develop annual action plans, new value propositions and differentiated offers for diverse customer groups.

The role emphasizes data-driven decision making, ROI optimization and collaboration with channel partners to expand package take-up.

Responsibilities

• Driving specific segments to grow revenue, ARPU contribution and product/service penetration (package inventory management, up-sell, x-sell and anti-spindown campaigns) including growing customers’ product/service suite and increasing package/service penetration.
• Identify, develop and execute an Annual ActionPlan/Roadmap to meet business objectives. Proposeschedule of sales and retention marketing campaigns onannual basis to fit into the overall upsell plan.
• Develop customer value proposition and product bundlesfor specific segments based on customer life-stage anddemographics with differentiated offerings includingpricing and service treatment.
• Effectively manage annual budget while continuouslyimproving campaign ROI and response rate by leveragingon tools, effective data mining/targeting and strongcollaboration with channel partners to develop up sellcampaigns with the objective to boost up performance ofpackages/service take up.
• Identify, understand and analyse market potential byraces while working with business analyst and/or dataanalytics. Thereafter, information is used to definebusiness objectives, build a business case, establishmarket strategies, estimate package uptake and developintegrated marketing programs along with key successmeasurements.
• Develop & execute customer segmentation campaignsto support the overall business.
• Represent Customer Division in all Channels GTMprograms with channels partners and leads intradepartmental coordination to roll out thosecampaigns/initiative.
• Provide appropriate marketing materials for launchingand optimizing marketing programs
• Identify, develop, track and manage alternate saleschannels to further enhance our APRU by working withCSC, CSD, road show, direct sales, web, etc.
• Regularly analyse business performance and proactivelyexplore ways for continuous improvement

Job description

Astro Malaysia invites you to join a leading entertainment company driving revenue through targeted segments, upsell campaigns and product bundles. You will work with the Marketing and Sales teams to develop annual action plans, new value propositions and differentiated offers for diverse customer groups.

The role emphasizes data-driven decision making, ROI optimization and collaboration with channel partners to expand package take-up.