Associate, Creative Content Production

Measat Broadcast Network Systems Sdn Bhd; Malaysia; Vor Ort; MYR 90.000 - 150.000; Vollzeit

Zusammenfassung

Astro Malaysia Holdings Berhad is seeking a dynamic Brand Partnerships & Revenue Integration professional to act as the main liaison between AMS and brand partners, translating deliverables into executable plans.

You will lead end-to-end campaign development across TV, radio, digital, and on-ground platforms, coordinating with internal teams to ensure timely delivery and alignment with commercial objectives. Strong stakeholder skills and English proficiency are essential.

Qualifikationen

• Bachelor's degree in Business Management, Marketing, Communications or equivalent.
• Experience in creative/media agencies or broadcast companies recommended.
• Strong stakeholder management and collaboration skills.
• Excellent interpersonal and communication skills; ability to work under pressure and tight deadlines.

Aufgaben

• Act as the primary liaison between AMS and brand partners, ensuring deliverables are translated into execution plans.
• Ensure all commercial agreements are fulfilled in full, including scope, timelines and value commitments.
• Identify opportunities to enhance partner value beyond agreed deliverables and support revenue growth through sponsorships and branded content.
• Lead end-to-end campaign development and execution across TV, radio, digital, social, and on-ground platforms.
• Coordinate across internal teams and external stakeholders to ensure seamless delivery and alignment with objectives.
• Bridge communications between AMS, Astro Shaw creative, production and marketing, and partners; manage expectations and timelines.
• Translate partnership objectives into compelling, content-led storytelling; ensure branded content integrates with Astro Shaw IP.
• Drive adoption of innovative formats and explore cost optimisation while maintaining creative output.
• Track KPIs and support reporting on campaign outcomes and partner value delivery.

Kenntnisse

Brand partnerships

Stakeholder management

Campaign management

Cross-functional collaboration

Ausbildung

Bachelor's Degree

Jobbeschreibung

WHY JOIN US?

We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

KEY RESPONSIBILITIES:

• 1. Brand Partnerships & Revenue Integration:
  • Act as the primary liaison between Astro Media Solutions (AMS)KEY and brand partners, ensuring all partnership deliverables are clearly translated into execution plans
  • Ensure all commercial agreements are fulfilled in full, including scope, timelines, and value commitments
  • Identify opportunities to enhance our films and partner value beyond agreed deliverables
  • Support revenue growth through effective execution of sponsorships and branded content
• 2. Campaign Development & Execution:
  • Lead end-to-end execution of branded campaigns across TV, Radio, digital, social, and on-ground platforms
  • Develop execution frameworks and timelines aligned with partnership agreements
  • Coordinate across internal teams and external stakeholders to ensure seamless delivery
  • Ensure campaigns are delivered on time, on brief, and aligned with both creative and commercial objectives
• 3. Cross-Functional Coordination & Governance:
  • Bridge communication between AMS, Astro Shaw creative, production and marketing, and partners to ensure alignment
  • Manage expectations across stakeholders and ensure clarity on deliverables and timelines
  • Proactively resolve execution gaps or misalignments
  • Establish workflows to improve efficiency and reduce risks
• 4. Content Strategy & Branded Storytelling:
  • Translate partnership objectives into compelling, content-led storytelling
  • Ensure branded content integrates seamlessly with Astro Shaw IP while maintaining quality &support development of multi-platform content
• 5. Innovation & Content Development:
  • Drive adoption of innovative formats (e.g. Chop Chop Chop, hybrid formats)
  • Identify opportunities to optimise cost while maintaining creative output
  • Explore new approaches to enhance campaign effectiveness
• 6. Performance & Commercial Delivery:
  • Drive KPIs including revenue realisation, cost defray, and ADEX contribution
  • Track and optimise campaign performance
  • Support reporting on campaign outcomes and partner value delivery
• 7. Non Monatery Partnerships:
  • Strategic Co-Marketing: Scaled brand awareness by negotiating "zero-dollar" audience swaps and cross-promotional campaigns, securing high-value impressions without additional marketing spend.
  • IP & Asset Optimization: Enhancing brand equity by packaging proprietary IP for strategic integrations and co-branded product developments that increases overall market value
  • Audience Engagement: Design and execute immersive co-branded experiences—ranging from digital activations to physical events that significantly raises audience awareness & engagement

REQUIREMENTS:

• Candidate must possess at least a Bachelor's Degree. Preferably in Business Management, Marketing, Mass Communication, Advertising/Media or equivalent
• Previous experience in creative/media agency, broadcast companies with exposure to multimedia is recommended
• Possess stakeholder management skills and ability to collaborate with various stakeholders/ clients/ partners
• A team player with strong communication skills and a through grasp of the competitive landscape, strong news judgement and an awareness of in-trend news/activities in the digital space.
• Flexible, quick thinking, eneretic and able to work independently under pressure while maintaining attention to detail
• Have a keen interest in the film industry and interest to learn more about locally produced content
• Excellent interpersonal skills.
• Able to perform well under tight deadlines and easily adaptable to change.
• Strong command of English
• Written and spoken

Astro Malaysia Holdings Berhad (“Astro”) is Malaysia’s leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms. As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals. To learn more about Astro, kindly login to www.astro.com.my