Performance Marketing & Paid Media Manager (Google Ads, Paid Social)

Fenzo Digital; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Fenzo Digital is seeking an experienced Performance Marketing Manager or Paid Media Manager to lead paid media campaigns across Google Ads, Meta Ads, TikTok Ads, and other channels for client accounts.

This hands-on role requires four+ years in dedicated paid media management and a proven ability to plan, launch, optimise and scale campaigns while managing budgets and tracking. Candidates with cross-channel success and certifications will be preferred.

Qualifications

• At least four years of hands-on performance marketing or paid media management experience.
• Experience across Google Ads, Meta Ads and TikTok Ads with proven CPL/CPA/ROAS improvements.
• Strong understanding of PPC, paid social, remarketing and performance reporting.
• Experience managing advertising budgets and using data to drive optimization decisions.

Responsibilities

• Plan, launch, manage and optimise Google Ads campaigns (Search, Display, Shopping, YouTube, remarketing, Performance Max).
• Manage Meta Ads campaigns (Facebook/Instagram) including structure, targeting, retargeting and budget allocation.
• Develop and optimise TikTok Ads campaigns and identify additional paid channels.
• Monitor budgets, pacing, bidding strategies and spend across platforms.

Skills

Google Ads

Meta Ads

TikTok Ads

Campaign Management

Budget Management

Analytics & Tracking

Performance Optimization

Cross-Platform Advertising

Tools

GA4

GTM

Meta Pixel

Conversions API

Job description

Fenzo Digital is looking for an experienced Performance Marketing Manager or Paid Media Manager to manage and enhance paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and other paid media channels for our clients.

This specialist, hands-on role requires proven expertise in campaign execution, media buying, conversion tracking, advertising budgets, and performance optimisation. Applicants must have at least four years of experience in dedicated Performance Marketing Manager, Paid Media Manager, Performance Media Manager, or directly equivalent paid advertising management roles.

Key Responsibilities

• Plan, launch, manage, and optimise Google Ads campaigns, including Search, Display, Shopping, YouTube, remarketing, and Performance Max.
• Manage Meta Ads campaigns across Facebook and Instagram, including campaign structure, audience targeting, retargeting, creative testing, and budget allocation.
• Develop and optimise TikTok Ads campaigns and recommend additional paid advertising channels aligned with client objectives.
• Manage paid media budgets, monitor campaign pacing, and refine bidding strategies and spending across platforms.
• Monitor and improve cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), conversion rate (CVR), and click-through rate (CTR).
• Implement, verify, and troubleshoot conversion tracking through Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads conversion tracking, Meta Pixel, and Conversions API (CAPI), working with developers when needed.
• Independently manage multiple client advertising accounts and keep up with platform updates.

At least four years of experience specifically in dedicated performance marketing or paid media management roles, such as:

• Performance Marketing Manager
• Paid Media Manager
• Performance Media Manager
• PPC Manager with substantial cross-platform paid media experience

Additional requirements:

• Strong, recent, hands-on expertise in Google Ads and Meta Ads, together with practical experience managing TikTok Ads.
• Proven ability to independently build, launch, optimise, and scale paid advertising campaigns.
• In-depth understanding of PPC, paid search, paid social, SEM, media buying, conversion tracking, remarketing, and performance reporting.
• Demonstrated success in lead generation and/or e-commerce, supported by campaign examples and measurable results.
• Experience managing advertising budgets and using performance data to inform optimisation decisions.

Preferred Qualifications

• Six to seven years of total experience in paid advertising.
• Current or recently expired Meta advertising certifications.
• Familiarity with LinkedIn Ads, Microsoft Advertising, or other paid media channels.
• Experience with conversion rate optimisation (CRO) and landing page testing.