Performance Marketing Specialist

SCE Creation Sdn Bhd; Kuala Lumpur; In loco; MYR 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

SCE Creation Sdn Bhd is seeking a Performance Marketing / Google and Meta Acquisition Specialist to develop and execute paid acquisition strategies aimed at growth and profitability. You will manage planning, budgeting, and optimization of high-budget campaigns across Meta and Google platforms.

The role requires 2-3 years of hands-on experience with Meta and Google Ads, plus strong expertise in Meta Pixel, CAPI, conversion tracking, and audience strategies to scale campaigns while maintaining

Competenze

• 2-3 years of hands-on experience in Meta and Google Ads / Performance Marketing.
• Proven track record of scaling paid acquisition campaigns with efficiency.
• Strong understanding of audience strategy, first-party data, and CRM integration.

Mansioni

• Develop and execute comprehensive paid acquisition strategies aligned with business growth and objectives.
• Lead planning, execution, optimization, and scaling of high-budget Meta and Google campaigns.
• Establish scalable campaign structures across prospecting, retargeting, lookalike audiences and first-party segments.
• Monitor ROAS, CAC, CPA, CVR, LTV, and other acquisition metrics to drive profitability.
• Own implementation and optimization of Meta Pixel, CAPI, and event tracking.

Conoscenze

Performance marketing

Google Ads

Meta Ads

A/B testing

Data analysis

Strumenti

Meta Pixel

CAPI

Descrizione del lavoro

This is a Performance Marketing / Google and Meta Acquisition Specialist role focused on developing and executing comprehensive paid acquisition strategies aligned with business growth and commercial objectives. You will lead the planning, execution, optimization, and scaling of high-budget Meta and Google advertising campaigns while managing campaign budgets strategically to balance growth, efficiency, and profitability.

Key responsibilities

Must willing to support clients in highly regulated or emerging industries

Develop and execute comprehensive paid acquisition strategies aligned with business growth and commercial objectives.

Lead the planning, execution, optimization, and scaling of high-budget Meta and Google advertising campaigns.

Establish scalable campaign structures across prospecting, retargeting, lookalike, and first-party audience segments.

Continuously identify opportunities to improve acquisition efficiency, conversion rates, and customer value.

Manage campaign budgets strategically, balancing growth, efficiency, and profitability.

Analyze and optimize the complete customer acquisition funnel from initial engagement through conversion and retention.

Identify conversion bottlenecks and develop data-backed optimization strategies.

Own the implementation and optimization of Meta Pixel, Conversion API (CAPI), event tracking, and conversion measurement frameworks.

Develop data-driven audience strategies based on customer behavior, performance trends, and business objectives.

Monitor and analyze key performance indicators including ROAS, CAC, CPA, CVR, LTV, conversion value, and customer acquisition efficiency.

About you

2-3 years of hands-on experience in Meta and Google Ads / Performance Marketing, preferably managing substantial advertising budgets.

Proven track record of successfully scaling paid acquisition campaigns while maintaining performance efficiency.

Strong expertise in Meta and Google Ads Manager, Meta Pixel, CAPI, event tracking, and conversion optimization.

Strong understanding of audience strategy, first-party data, CRM integration, and value-based optimization.

Demonstrated experience in campaign scaling, funnel optimization, creative testing, and A/B testing.

Strong analytical skills with the ability to interpret large datasets and translate insights into commercial decisions.

Strong understanding of LTV, CAC, ROAS, CPA, CVR, and customer value metrics.

Experience working closely with CRM, data, technology, creative, and marketing teams.

Highly commercially minded with a strong understanding of acquisition economics and performance marketing principles.

Ability to operate independently, take ownership, and make data-driven decisions in a fast-paced environment.