Cross-Channel Performance Marketing Manager (Paid Media)

Fenzo Digital; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Fenzo Digital is seeking an experienced Performance Marketing Manager or Paid Media Manager to lead paid media campaigns across Google Ads, Meta Ads, TikTok Ads, and other channels for client accounts.

This hands-on role requires four+ years in dedicated paid media management and a proven ability to plan, launch, optimise and scale campaigns while managing budgets and tracking. Candidates with cross-channel success and certifications will be preferred.

Qualifications

• At least four years of hands-on performance marketing or paid media management experience.
• Experience across Google Ads, Meta Ads and TikTok Ads with proven CPL/CPA/ROAS improvements.
• Strong understanding of PPC, paid social, remarketing and performance reporting.
• Experience managing advertising budgets and using data to drive optimization decisions.

Responsibilities

• Plan, launch, manage and optimise Google Ads campaigns (Search, Display, Shopping, YouTube, remarketing, Performance Max).
• Manage Meta Ads campaigns (Facebook/Instagram) including structure, targeting, retargeting and budget allocation.
• Develop and optimise TikTok Ads campaigns and identify additional paid channels.
• Monitor budgets, pacing, bidding strategies and spend across platforms.

Skills

Google Ads

Meta Ads

TikTok Ads

Campaign Management

Budget Management

Analytics & Tracking

Performance Optimization

Cross-Platform Advertising

Tools

GA4

GTM

Meta Pixel

Conversions API

Job description

Fenzo Digital is seeking an experienced Performance Marketing Manager or Paid Media Manager to lead paid media campaigns across Google Ads, Meta Ads, TikTok Ads, and other channels for client accounts.

This hands-on role requires four+ years in dedicated paid media management and a proven ability to plan, launch, optimise and scale campaigns while managing budgets and tracking. Candidates with cross-channel success and certifications will be preferred.