Global Paid Social Lead - Creative & Performance

Bitunix Fintech LLC; Kuala Lumpur; Sur place; MYR 90 000 - 120 000; Plein temps

Résumé du poste

Bitunix Fintech LLC is hiring a results-driven Paid Social Lead to own our global social advertising strategy. You will lead paid campaigns across Meta, TikTok, Snapchat, LinkedIn, and Twitter/X, driving full-funnel performance from awareness to conversion and retention.

You will develop creative-led media plans tailored to regional audiences, collaborate with creative, martech, and regional teams, and optimize ROAS and LTV.

Qualifications

• 4+ years of experience managing paid social campaigns at scale.
• Hands-on with Meta Ads Manager; TikTok Ads Manager and 1+ other platform.
• Strong creative briefing, testing, and optimization of ad creatives.
• KPIs: CPA, ROAS, CTR, CVR, and LTV.
• Experience with attribution tools Appsflyer, GA4, Firebase, and UTMs.
• Ability to work across time zones and with regional stakeholders.
• Experience in regulated verticals (fintech, crypto, gaming) is a plus.
• Budget management above $1 Million and cloaking.

Responsabilités

• Lead paid media strategies across Meta, TikTok, LinkedIn, Twitter/X, and Snapchat.
• Develop targeting frameworks, audience segmentation, and campaign structures optimized for each platform.
• Plan and execute A/B tests across creatives, placements, and objectives (e.g., app install, conversions, retargeting).
• Work closely with Creative and UGC teams to brief and test high-performing ad assets.
• Analyze creative performance and provide feedback for ongoing improvement.
• Tailor messaging and asset format by region, device, and user journey stage.
• Monitor daily performance and implement optimizations to maximize ROAS, reduce CPA, and improve conversion rates.
• Use platform tools and third-party analytics to evaluate performance.
• Maintain rigorous control of pacing, bid strategies, frequency capping, and campaign hygiene.
• Collaborate with Martech to ensure accurate tracking (Appsflyer, Firebase, GA4, UTMs).
• Coordinate with regional performance leads to adapt strategies by market (e.g., LATAM, India, Russia).
• Align campaigns with wider acquisition and retention goals.
• Own weekly and monthly reporting for paid social performance.
• Provide insights into audience behavior, creative trends, and platform algorithm changes.
• Propose channel innovations and emerging platform tests (e.g., Threads, Reddit Ads).
• Work closely with Growth Manager/Performance Lead.
• Take up task provided by Head of Digital Marketing.

Connaissances

Paid social

Analytical skills

Cross-regional collaboration

English fluency

Bidding optimization

Outils

Meta Ads Manager

TikTok Ads Manager

GA4

Firebase

Appsflyer

UTMs

Description du poste

Bitunix Fintech LLC is hiring a results-driven Paid Social Lead to own our global social advertising strategy. You will lead paid campaigns across Meta, TikTok, Snapchat, LinkedIn, and Twitter/X, driving full-funnel performance from awareness to conversion and retention.

You will develop creative-led media plans tailored to regional audiences, collaborate with creative, martech, and regional teams, and optimize ROAS and LTV.