Performance Marketing Lead

MitsMarketing; Malaysia; Hybrid; MYR 180,000 - 240,000; Full time

Job summary

MitsMarketing is seeking a senior paid media lead in Malaysia to run high-scale campaigns across Meta, Google, and TikTok for multiple accounts. You will own the testing framework, optimize ROAS, and diagnose attribution problems while collaborating with founders and CMOs.

The role requires hands-on GA4 and server-side tracking experience, plus a track record of scaling budgets from RM200k to RM1M monthly. A data-driven, creative mindset is essential for success.

Qualifications

• 4+ years running paid media at scale (RM 100K+/month at minimum)
• Deep familiarity with Meta Ads Manager, Google Ads, and at least one of TikTok / YouTube
• Hands-on experience with GA4 and server-side tracking (Meta CAPI, GA4 SST)
• Strong intuition for creative — can articulate why an ad is working or failing
• Disciplined enough to say 'don't scale yet' when the data isn't there
• Experience with attribution tools (Triple Whale, Hyros, Northbeam)
• Has scaled a single account from 200k to RM 1M monthly spend

Responsibilities

• Lead paid-media programs across Meta, Google, and TikTok for 3–5 accounts
• Own the testing framework: creative variants, audiences, kill criteria
• Diagnose and fix attribution issues; build server-side tracking where needed
• Run weekly optimization standups with founders and CMOs
• Build the monthly ROAS report and walk clients through every line
• Build the testing rhythm that scales spend without breaking ROAS

Skills

Paid media management

Meta Ads Manager

Google Ads

TikTok Ads

YouTube Ads

GA4

Server-side tracking

Attribution tools

Data analysis

ROAS optimization

Communication with founders/CMOs

Tools

Meta Ads Manager

Google Ads

TikTok Ads

YouTube Ads

GA4

Server-side tracking

Triple Whale

Hyros

Northbeam

Job description

Run paid media for our biggest e-commerce and DTC accounts. Build the testing rhythm that scales spend without breaking ROAS.

• Lead paid-media programs across Meta, Google, and TikTok for 3–5 accounts
• Own the testing framework: creative variants, audiences, kill criteria
• Diagnose and fix attribution issues; build server-side tracking where needed
• Run weekly optimization standups with founders and CMOs
• Build the monthly ROAS report and walk clients through every line
• 4+ years running paid media at scale (RM 100K+/month at minimum)
• Deep familiarity with Meta Ads Manager, Google Ads, and at least one of TikTok / YouTube
• Hands-on experience with GA4 and server-side tracking (Meta CAPI, GA4 SST)
• Strong intuition for creative — can articulate why an ad is working or failing
• Disciplined enough to say 'don't scale yet' when the data isn't there
• + Experience with attribution tools (Triple Whale, Hyros, Northbeam)
• + Has scaled a single account from 200k to RM 1M monthly spend