Growth-Driven Performance Marketing Manager

Cotebas Group Sdn Bhd; Kuala Lumpur; Hybrid; MYR 120,000 - 160,000; Full time

Benefits offered by this job

Work From Home on Fridays

Exposure to regional brands and cross‑

Job summary

Cotebas Group Sdn Bhd is seeking a Performance Marketing Manager in Kuala Lumpur to own and optimise campaigns across Meta, Google, TikTok and more. You will manage budgets, test creatives, analyse ROAS and conversion data, and collaborate with creative and production teams to scale client and Cotebas campaigns.

The role emphasizes curiosity, experimentation and continuous learning in a fast-paced agency‑style environment with hybrid work and exposure to regional brands.

Qualifications

• Minimum 3 years of relevant experience in performance marketing, paid media or digital marketing.
• Strong hands-on experience with Meta Ads Manager, Google Ads and/or TikTok Ads Manager.
• Comfortable managing campaigns independently from planning to optimisation and reporting.
• Good understanding of digital funnels, audience targeting, retargeting, testing and conversion optimisation.
• Analytical enough to understand the numbers, but also able to think beyond the dashboard.
• Experience in an agency environment is preferred, but not compulsory.
• Familiarity with GA4, Google Tag Manager, Looker Studio or similar tools is an advantage.
• Able to manage multiple campaigns and priorities in a fast-moving environment.
• Most importantly, we’re looking for someone who is proactive and curious.

Responsibilities

• Plan, launch and optimise paid campaigns across Meta, Google, TikTok and other relevant platforms.
• Manage campaign budgets, targeting, media allocation and performance optimisation.
• Monitor key metrics such as ROAS, CPA, CPL, CPC, CTR and conversion rates, and turn the numbers into practical recommendations.
• Continuously test different creatives, audiences, messaging and campaign approaches to improve performance.
• Work closely with our creative, social media, influencer and production teams to develop stronger campaigns.
• Provide performance and digital strategy recommendations for both client campaigns and Cotebas’s own businesses.
• Support pitches and proposals with media strategy, budget recommendations and campaign ideas when needed.
• Explore new opportunities across AI, content, social platforms, digital media and emerging marketing tools.

Skills

Meta Ads Manager

Google Ads

TikTok Ads Manager

GA4

Looker Studio

Agency experience

Analytical mindset

Proactive and curious

Tools

Google Tag Manager

GA4

Looker Studio

Job description

Cotebas Group Sdn Bhd is seeking a Performance Marketing Manager in Kuala Lumpur to own and optimise campaigns across Meta, Google, TikTok and more. You will manage budgets, test creatives, analyse ROAS and conversion data, and collaborate with creative and production teams to scale client and Cotebas campaigns.

The role emphasizes curiosity, experimentation and continuous learning in a fast-paced agency‑style environment with hybrid work and exposure to regional brands.