Growth & Content Marketing Lead

GENCODE SDN BHD; Petaling Jaya; On-site; MYR 67,000 - 100,000; Full time

Job summary

GenBlu, a dynamic digital marketing agency in Malaysia, seeks a seasoned content and social media specialist in Petaling Jaya. You will develop and manage the content strategy, produce video and visual content, and coordinate across Facebook, Instagram, TikTok, YouTube, and more.

Responsibilities include building a content bank, planning monthly calendars, writing captions and scripts, managing campaigns across Meta, Google, and TikTok, and growing online communities.

Qualifications

• 4–7 years of experience in social media or content marketing.
• Experience managing social channels and content calendars.
• Experience managing Meta Ads, Google Ads, and TikTok Ads campaigns.
• Strong copywriting and editing skills.
• Proficient in Canva and Adobe Creative Suite.

Responsibilities

• Develop and manage the overall content strategy.
• Plan and manage monthly content calendars across platforms.
• Create engaging content including short-form videos and captions.
• Plan, shoot, edit, and publish video content; act as on-camera talent.
• Plan and optimize digital marketing campaigns across Meta, Google, and TikTok.
• Grow online communities and engage audiences.
• Track performance and translate data into actionable insights.

Skills

Social media strategy

Content marketing

Digital marketing

Community management

Brand content

Copywriting

Content planning

Tools

Canva

Adobe Creative Suite

CapCut

Google Analytics

Meta Business Suite

TikTok Business Center

Job description

GenBlu, a dynamic digital marketing agency in Malaysia, seeks a seasoned content and social media specialist in Petaling Jaya. You will develop and manage the content strategy, produce video and visual content, and coordinate across Facebook, Instagram, TikTok, YouTube, and more.

Responsibilities include building a content bank, planning monthly calendars, writing captions and scripts, managing campaigns across Meta, Google, and TikTok, and growing online communities.