Growth-Driven Digital Content Manager

Study Group; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Study Group is seeking a Digital Content & Growth Manager in Kuala Lumpur to drive brand awareness and demand generation through integrated content across digital channels. You will partner with Growth, Brand, Product Marketing, Paid Media, Social Media, and agencies to ensure content is discoverable and continuously improved based on performance.

You will own end-to-end content creation, optimize messaging, support paid campaigns with assets, and lead SEO, GEO optimization, and AI-enabled

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related discipline.
• 6+ years of experience in content marketing, digital marketing, or growth marketing.
• Experience managing integrated content campaigns across multiple digital channels.
• Strong copywriting, editing, and storytelling skills.
• Experience creating paid advertising creatives for digital campaigns.
• Knowledge of SEO best practices and content optimization.
• Familiarity with AI-assisted content creation and AI search optimization.
• Experience using content analytics and marketing performance tools.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.

Responsibilities

• Develop and execute an integrated cross-channel content strategy aligned with business and marketing objectives.
• Create and maintain campaign content plans across digital channels.
• Align content initiatives with demand generation programs and customer journey stages.
• Manage end-to-end content creation, production, editing, and publishing.
• Ensure messaging consistency across all marketing channels and campaigns.
• Coordinate content delivery to meet campaign timelines.
• Develop creative strategies that support paid acquisition campaigns.
• Create and edit paid advertising assets, including static creatives and video content.
• Brief and collaborate with designers, agencies, and internal stakeholders on creative development.
• Establish and manage creative testing frameworks (A/B testing).
• Define and execute creative refresh plans to prevent creative fatigue.
• Coordinate creative development across Customer Success, Brand, Social Media, Paid Media teams, and external agencies.
• Monitor creative performance and recommend optimizations.

Skills

Content marketing

Digital marketing

Growth marketing

Copywriting

SEO

AI-assisted content creation

Content analytics

Project management

Education

Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related discipline

Job description

Study Group is seeking a Digital Content & Growth Manager in Kuala Lumpur to drive brand awareness and demand generation through integrated content across digital channels. You will partner with Growth, Brand, Product Marketing, Paid Media, Social Media, and agencies to ensure content is discoverable and continuously improved based on performance.

You will own end-to-end content creation, optimize messaging, support paid campaigns with assets, and lead SEO, GEO optimization, and AI-enabled