Content & Performance Marketing Lead

GENCODE SDN BHD; Petaling Jaya; On-site; MYR 67,000 - 100,000; Full time

Job summary

GenBlu, a dynamic digital marketing agency in Malaysia, seeks a seasoned content and social media specialist in Petaling Jaya. You will develop and manage the content strategy, produce video and visual content, and coordinate across Facebook, Instagram, TikTok, YouTube, and more.

Responsibilities include building a content bank, planning monthly calendars, writing captions and scripts, managing campaigns across Meta, Google, and TikTok, and growing online communities.

Qualifications

• 4–7 years of experience in social media or content marketing.
• Experience managing social channels and content calendars.
• Experience managing Meta Ads, Google Ads, and TikTok Ads campaigns.
• Strong copywriting and editing skills.
• Proficient in Canva and Adobe Creative Suite.

Responsibilities

• Develop and manage the overall content strategy.
• Plan and manage monthly content calendars across platforms.
• Create engaging content including short-form videos and captions.
• Plan, shoot, edit, and publish video content; act as on-camera talent.
• Plan and optimize digital marketing campaigns across Meta, Google, and TikTok.
• Grow online communities and engage audiences.
• Track performance and translate data into actionable insights.

Skills

Social media strategy

Content marketing

Digital marketing

Community management

Brand content

Copywriting

Content planning

Tools

Canva

Adobe Creative Suite

CapCut

Google Analytics

Meta Business Suite

TikTok Business Center

Job description

Develop and manage the overall content strategy aligned with business and marketing objectives.

Build and maintain a content bank comprising videos, graphics, and marketing assets.

Plan and manage monthly content calendars across Facebook, Instagram, TikTok, YouTube, and other digital platforms.

Create engaging and creative content including short-form videos, social media posts, campaign content, and promotional materials.

Write captions, scripts, and content copy tailored to different audience segments and platforms.

Stay updated on industry trends, content opportunities, and social media best practices.

Content Production

Plan, shoot, edit, and publish video and visual content for digital channels.

Act as on-camera talent for brand videos, product demonstrations, interviews, event coverage, and social media content.

Coordinate content shoots, creative concepts, storyboards, and production schedules.

Ensure all content aligns with GenBlu's brand identity and marketing objectives.

Digital Marketing & Performance Campaigns

Plan, execute, and optimize end-to-end digital marketing campaigns across:

Meta (Facebook & Instagram Ads)

Google Ads

TikTok Ads

Manage campaign budgets, audience targeting, ad creatives, A/B testing, and performance optimization.

Monitor and analyse campaign performance metrics including CTR, CPC, CPA, conversions, engagement, and ROAS.

Generate campaign reports and recommend strategies to improve performance and audience growth.

Community Engagement

Grow and engage GenBlu's online communities through meaningful and relevant content.

Attend events, roadshows, community engagements, and motorcycle-related activations to create real-time content.

Collaborate with riders, merchants, partners, influencers, and brand ambassadors to increase brand visibility and engagement.

Analytics & Reporting

Track content and campaign performance across all channels.

Analyse audience behaviour, platform insights, and engagement trends.

Translate data into actionable recommendations for continuous improvement.

Job Requirements:

Minimum 4-7 years of experience in social media, content marketing, digital marketing, community management, brand content, or related roles.

Experience creating contents and managing social media channels and content calendars.

Experience managing Meta Ads, Google Ads, and TikTok Ads campaigns end-to-end.

Strong understanding of social media algorithms, audience engagement, and digital marketing best practices.

Proficient in tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), CapCut, Google Analytics, Meta Business Suite, TikTok Business Center

Strong copywriting, caption writing, and content planning skills.

Able to brief designers, videographers, editors, freelancers, or agencies.

Comfortable with campaign content, social reporting, and performance insights.

Basic understanding of user acquisition, CRM, app engagement, and digital funnels is preferred.

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