Global Performance Marketing Specialist for ROI Growth

Sahabat Digital Sdn Bhd; Petaling Jaya; On-site; MYR 67,000 - 112,000; Full time

Benefits offered by this job

Competitive salary package (EPF, SOCSO

EIS

Career development opportunities

Job summary

Sahabat Digital Sdn Bhd is seeking a Performance Marketing Specialist to lead end-to-end campaigns for short-drama apps across multiple markets, including North America, Southeast Asia, and Europe. You will own ad spend, CPA, activations, ROI, and LTV, with full accountability and rapid iteration.

You will collaborate with product and creative teams to tailor budgets, bidding strategies, and creatives for diverse local audiences while ensuring compliance with platform policies.

Qualifications

• Diploma or Degree in Marketing, Mass Communication, Advertising/Media, or related field.
• 2-3 years of hands-on experience in Facebook Ads, Google Ads, TikTok advertising.
• Ability to independently launch, manage, and optimize campaigns for ROI.
• Strong familiarity with Ads Manager platforms and bidding mechanics.
• Strong data sensitivity and analytical skills.
• Knowledge of local consumer behaviour and cultural nuances.

Responsibilities

• Set up, launch, scale, and optimize ad campaigns across multiple markets.
• Develop budget allocation, bidding strategies, audience segmentation, and pacing plans tailored to each market.
• Conduct A/B testing on targeting, bidding models, and creatives and scale high-performing campaigns.
• Track core metrics in real time including CTR, CVR, activation rate, paid conversion rate, retention, and ROI.
• Produce, edit, and optimize ad creatives with focus on local cultural relevance for each market.
• Generate performance review reports breaking down results by country, channel, creative, and drama title.
• Research competitor strategies, stay updated on platform policy changes, and track regional trends.
• Ensure all campaigns comply with local advertising regulations, content standards, and platform policies.

Skills

Facebook Ads

Google Ads

TikTok advertising

Education

Diploma or Degree in Marketing

Tools

Facebook Ads Manager

Google Ads

TikTok Ads Manager

Job description

Sahabat Digital Sdn Bhd is seeking a Performance Marketing Specialist to lead end-to-end campaigns for short-drama apps across multiple markets, including North America, Southeast Asia, and Europe. You will own ad spend, CPA, activations, ROI, and LTV, with full accountability and rapid iteration.

You will collaborate with product and creative teams to tailor budgets, bidding strategies, and creatives for diverse local audiences while ensuring compliance with platform policies.