Global Insights & Analytics Manager: Data-Driven Growth

Maker Lab; Kampung Malaysia Tambahan; On-site; MYR 180,000 - 240,000; Full time

Job summary

Maker Lab is seeking an Insights & Analytics Manager to turn data into strategic direction for global markets. You will uncover audience insights, decode competitor performance, and measure digital marketing impact across channels to drive business growth.

The role emphasizes setting up scalable analytics programs, overseeing end-to-end reporting, and establishing standards for consistent measurement across markets. Strong storytelling and collaboration with stakeholders are essential.

Qualifications

• 8+ years in marketing analytics, digital strategy, or audience research.
• Proficient with social intelligence platforms and media monitoring tools.
• Strong grasp of performance marketing and full-funnel measurement.
• Ability to visualize data to tell actionable stories and drive decisions.
• Experience defining KPIs, targets, and ROI frameworks.
• Excellent cross-functional communication skills.

Responsibilities

• Set up and scale audience intelligence and media listening programs globally.
• Oversee end-to-end reporting, campaign performance measurement, and market research.
• Establish globally aligned measurement standards and benchmarks.
• Lead cross-channel measurement for paid, owned, and earned media.
• Translate analytics into executive-ready insights and recommendations.
• Maintain analytics platforms and develop best practices.
• Deliver regular performance dashboards and market monitoring updates.

Skills

8+ years experience

Data-driven decisions

Communication & collaboration

Strategic thinking

Problem solving

Storytelling with data

Education

Tools

SQL

Python

Media monitoring software

BI dashboards / Cloud BI

Job description

Maker Lab is seeking an Insights & Analytics Manager to turn data into strategic direction for global markets. You will uncover audience insights, decode competitor performance, and measure digital marketing impact across channels to drive business growth.

The role emphasizes setting up scalable analytics programs, overseeing end-to-end reporting, and establishing standards for consistent measurement across markets. Strong storytelling and collaboration with stakeholders are essential.