Insights & Analytics Manager

Maker Lab; Kuala Lumpur; On-site; MYR 150,000 - 270,000; Full time

Job summary

Maker Lab is seeking an Insights & Analytics Manager who can turn data into direction. You’ll uncover audience insights, decode competitor performance, and measure digital marketing impact across global markets, helping teams make smarter decisions and drive meaningful business growth.

You will lead audience intelligence programs, oversee reporting, establish measurement standards, and translate analytics into executive-ready recommendations for internal stakeholders and external agency partners.

Qualifications

• 8+ years of experience in marketing analytics, digital strategy, or audience research within enterprise brands or agencies.
• Strong proficiency with analytics platforms and media monitoring tools for actionable insights.
• Experience defining KPIs and translating data into strategic recommendations.

Responsibilities

• Program Operationalisation: Set up, scale, and operationalise audience intelligence and media listening programs across key business units and global markets.
• Project & Delivery Management: Oversee end-to-end reporting, campaign performance measurement, and market research projects.
• Framework & Standard Setting: Implement globally aligned measurement standards and analytics methodologies.
• Multi-Channel Campaign Measurement: Lead performance measurement across paid, owned, and earned channels.
• Insights & Strategy Iteration: Uncover data-backed insights and refine marketing strategy.
• Tooling & Best Practices: Evaluate analytics platforms and maintain cross-functional partnerships.
• Data Storytelling: Translate analytics into executive-ready presentations and recommendations.

Skills

Marketing analytics

Data storytelling

KPI definition

Cross-functional collaboration

SQL

Python

Dashboard visualization

Tools

Analytics platforms

Media monitoring software

Query construction

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary:

We’re looking for an Insights & Analytics Manager who can turn data into direction. You’ll uncover audience insights, decode competitor performance, and measure digital marketing impact across global markets, helping teams make smarter decisions and drive meaningful business growth.

Role:

• Program Operationalisation: Set up, scale, and operationalise audience intelligence and media listening programs across key business units and global markets.
• Project & Delivery Management: Oversee the end-to-end execution of reporting, campaign performance measurement, and market research projects to ensure timely, high-quality deliverables.
• Framework & Standard Setting: Implement and champion globally aligned measurement standards, performance benchmarks, and consistent analytics methodologies.
• Multi-Channel Campaign Measurement: Lead performance measurement across paid, owned, and earned channels to evaluate holistic campaign impact and business performance.
• Insights & Strategy Iteration: Uncover data-backed insights, collaborate on marketing experiments, and continuously refine strategy to optimise channel effectiveness.
• Tooling & Best Practices: Support the evaluation and management of analytics platforms, build operational best practices, and maintain effective cross-functional partnerships.
• Data Storytelling: Translate technical analytics and data points into clear, executive-ready presentations and recommendations for internal stakeholders and external agency partners.
• Regular Reporting: Deliver routine performance reporting, executive summary dashboards, and continuous market monitoring updates.

You:

• Professional Experience: 8+ years of relevant experience in marketing analytics, digital strategy, or audience research within an enterprise brand or agency environment.
• Analytics Platform Expertise: Hands-on proficiency with industry-standard digital social intelligence platforms, media monitoring software, and advanced query construction.
• Strategic Understanding: Strong grasp of performance marketing, audience segmentation, campaign lifecycle management, and full-funnel measurement strategies.
• Data Storytelling & Visualisation: Proven track record of visualising data to tell compelling stories, drive actionable decisions, and challenge existing marketing assumptions.
• Goal Setting & KPI Definition: Demonstrated experience defining campaign metrics, setting performance targets, and establishing ROI measurement frameworks.
• Digital Ecosystem Knowledge: Comprehensive understanding of digital media platform algorithms, data availability, and tracking methodologies.
• Operational Excellence: Strong organisational skills, structured thinking, and a commitment to clarity and simplicity in operational workflows.
• Business Productivity Software: Advanced proficiency in data management and dashboard visualisation tools (e.g., enterprise spreadsheet applications, presentation software, and cloud-based BI platforms).
• Communication & Collaboration: Exceptional written and verbal communication skills, with the ability to engage, present to, and influence cross-functional stakeholders.
• Soft Skills: Self-sufficient, adaptable, and proactive with a problem-solving mindset suited for fast-paced corporate environments.
• Technical Skills (Preferred): Familiarity with database querying tools (e.g., SQL), programming languages for data analysis (e.g., Python), and statistical modelling techniques is a strong plus.