Global Insights & Analytics Lead

Maker Lab; Kuala Lumpur; On-site; MYR 150,000 - 270,000; Full time

Job summary

Maker Lab is seeking an Insights & Analytics Manager who can turn data into direction. You’ll uncover audience insights, decode competitor performance, and measure digital marketing impact across global markets, helping teams make smarter decisions and drive meaningful business growth.

You will lead audience intelligence programs, oversee reporting, establish measurement standards, and translate analytics into executive-ready recommendations for internal stakeholders and external agency partners.

Qualifications

• 8+ years of experience in marketing analytics, digital strategy, or audience research within enterprise brands or agencies.
• Strong proficiency with analytics platforms and media monitoring tools for actionable insights.
• Experience defining KPIs and translating data into strategic recommendations.

Responsibilities

• Program Operationalisation: Set up, scale, and operationalise audience intelligence and media listening programs across key business units and global markets.
• Project & Delivery Management: Oversee end-to-end reporting, campaign performance measurement, and market research projects.
• Framework & Standard Setting: Implement globally aligned measurement standards and analytics methodologies.
• Multi-Channel Campaign Measurement: Lead performance measurement across paid, owned, and earned channels.
• Insights & Strategy Iteration: Uncover data-backed insights and refine marketing strategy.
• Tooling & Best Practices: Evaluate analytics platforms and maintain cross-functional partnerships.
• Data Storytelling: Translate analytics into executive-ready presentations and recommendations.

Skills

Marketing analytics

Data storytelling

KPI definition

Cross-functional collaboration

SQL

Python

Dashboard visualization

Tools

Analytics platforms

Media monitoring software

Query construction

Job description

Maker Lab is seeking an Insights & Analytics Manager who can turn data into direction. You’ll uncover audience insights, decode competitor performance, and measure digital marketing impact across global markets, helping teams make smarter decisions and drive meaningful business growth.

You will lead audience intelligence programs, oversee reporting, establish measurement standards, and translate analytics into executive-ready recommendations for internal stakeholders and external agency partners.