Senior Digital Analytics Leader: Insights & Growth

Businesslist; Kuala Lumpur; On-site; MYR 180,000 - 216,000; Full time

Job summary

Businesslist seeks a Senior Digital Analytics Manager to lead measurement and insights across multiple markets. You will build analytics frameworks, ensure robust data collection, and deliver dashboards to enable data-driven decisions for stakeholders across product, technology, and customer teams.

The role emphasizes customer journey analysis, optimization initiatives, and advancing analytics maturity regionally, including exposure to AI, SQL, and Python.

Qualifications

• Degree in data science, statistics, or business analytics.
• 6+ years in Digital Analytics, Customer Analytics, BI, or Data Analytics.
• Hands-on experience with Adobe Analytics, Adobe CJA, GA4, or similar platforms.
• Solid understanding of digital tracking, tagging, data governance, and data quality management.
• Experience building dashboards using Power BI, Tableau, or Looker.
• Ability to translate complex data into clear business insights and actionable recommendations.
• Strong stakeholder management and cross-functional collaboration.
• Experience driving digital performance and customer journey analysis.
• Exposure to advanced analytics, AI, predictive analytics, SQL, or Python is a plus.

Responsibilities

• Drive digital measurement and insights initiatives across markets to align with business objectives.
• Develop analytics frameworks, reporting standards, and performance metrics.
• Oversee tracking implementations ensuring reliable data collection and quality insights.
• Analyze complex datasets to identify trends, opportunities, and recommendations.
• Design and deliver dashboards and visualizations for stakeholders.
• Collaborate with product, technology, and customer teams to improve digital experiences.
• Lead customer behaviour analysis, testing initiatives and optimization.
• Promote automation and advanced analytics to improve efficiency and value.
• Provide guidance and knowledge sharing to strengthen analytics capabilities.

Skills

Digital analytics

Stakeholder management

Data storytelling

Leadership

Cross-functional collaboration

Education

Degree in data science, statistics, or business analytics

Tools

Adobe Analytics

Adobe CJA

Power BI

Tableau

Looker

SQL

Python

Job description

Businesslist seeks a Senior Digital Analytics Manager to lead measurement and insights across multiple markets. You will build analytics frameworks, ensure robust data collection, and deliver dashboards to enable data-driven decisions for stakeholders across product, technology, and customer teams.

The role emphasizes customer journey analysis, optimization initiatives, and advancing analytics maturity regionally, including exposure to AI, SQL, and Python.